Essay On 2. 3 Cross Linking By Two Photon Polymerization

2.3 Cross-linking by two photon polymerization (2PP) Rapid prototyping approaches [28, 29] (e.g., stereolithography, electrospinning, and 3D fiber deposition modeling) have garnered attention for fabricating materials for tissue engineering and other biomedical applications. However, those techniques have lower resolution and are not effectively used to mimic features of the architecture of the natural cells and/or tissues. Recently, 2PP has been employed to create the 3D materials because it can generate the structures with feature sizes in the range of sub-100 nm to hundreds of microns [30]. In addition, it is also a simple direct laser writing technique that the users can easily fabricate 3D structures from CAD files, which can include†¦show more content†¦Additional modules such as galvano-scanners [31] or spatial light modulators [32] can be added to provide faster scanning to improve process throughput. There are benefits and drawbacks to the use of two photon polymerization. One benefit of this technique stems from the localized absorption at the focal point; not only is the two photon absorption a non-diffraction limited phenomenon allowing features smaller than the wavelength of light used, polymerization can occur anywhere within the bulk of the polymer. A device to apply additional photopolymer to the surface, as in stereolithography, is not required; switching to subsequent layers involves the simple movement of the z-stage. In fact, 2PP breaks out of the â€Å"layer-by-layer† paradigm and could do away with layer-based fabrication altogether. For example, a 2PP apparatus containing a spatial light modulator demonstrates the fabrication of a tetrahedron using only the spatial light modulator to move the focus in all three dimensions; no mechanical movement of the sample was required [33]. On the other hand, 2PP is a slow process due to its resolution and is often eq uated to painting with a fine-tip pen. While stereolithography can project an entire 2D image per layer using well-established technologies, 2PP only takes place at the focal point so wide structures take long periods to time to make. 2.4 Cross-linking by gamma irradiation At present,

Dairymilk Free Essays

ACKNOWLEDGMENT : Firstly I thank Almighty ALLAH for endowing me with heatlh patience . I wish to thanks my parents for their contribution and support towards the I am also Thankfull to Sir Hassan Haroon . with out your help and guidence towards course the report would not be completed . We will write a custom essay sample on Dairymilk or any similar topic only for you Order Now I also show my gratitude to my friends and all who contributed in completing the report Assignment : INTRODUCTION : First people who made chocolate were theMayas and the Aztecs Chocolate played an important role in their social and religious life. Cadbury’s founder is jhon cadburry . adburry started its operation in 1905 ad in birmingham UK . CBM Operates in more then 60 countries and become world largest confectionary company. Its is a largest sealing Choclate in the world as well as in Pakistan also Started operation in india in 1948 Vision: â€Å"Working together to create brands people love† Cadburys mission statement Says simply, ? Cadbury means quality? ; this is our promise. Our reputation is built upon quality;our commitment to continuous improvement will ensure that our promise Mission Statement 0f the product: The mission statement of our new product is ? To provide our customers with a tempting andexquisite taste? as Enticing Treats means a mouth watering treat which is simply irresistible CONSUMERS VIEW: Customers get sentimental and emotionally attached. We can see that it had really affected the minds and psychology of consumers E. g. -when the company advertised its brand by tag lines â€Å"Aaj Pehli Tarik Hai†, † Kuch Meetha Ho Jaye † and â€Å"Pappu Paas Ho Gaya†. However, the consumers had stopped purchasing the bars for sometime after the worm controversy. Values : -Bring happiness to their costomers -Share happiness Contains more milk then any other chocolate bar -made from the real dark chocolate -AVAILABLE IN 10. 5g, 22g, 95g, 165g OTHER PREMIUM PACKS SEGMENTING: The purpose of segmentation is to identify and target prime customer groups. Division of consumer market on the basis of: Geographic and Demographic Segmentation. TARGETING: The targeted customers of Dairy Milk have been changing from ti me to time and advertisement to advertisement. POSITIONING: CDM has positioned itself as synonym for the word chocolate. Chocolates were earlier perceived as a product meant for consumption by children. Since the 1990’s, Cadbury has been endeavouring to position itself as a chocolate for the ‘child within each of us’. Marketing Mix : PRODUCT MIX: Chocolates, Snacks, Beverages, Candies, Gums. PRODUCT LINE: Cadbury Dairy Milk; Cadbury Dairy Milk Wowie Cadbury Dairy Milk Crackle Cadbury Dairy Milk Roasted Almond Cadbury Dairy Milk Fruit and Nut Cadbury Dairy Milk Shots Cadbury Dairy Milk Silk. Price : Place : Place is a term that has a variety of meanings in a dictionary sense, but which is principally used in a geographic sense as a noun to denote location, though in asense of a location identified with that which is located there. In marketing, place refers to one of the 4 P’s, defined as â€Å"the market place†. It canmean a geographic location, an industry, a group of people (a segment) to whom acompany wants to sell its products or services, such as young professional women(e. g. for selling cosmetics) or middle-aged family men (e. g. for selling family cars). Cadbury – Place Cadbury is a multinational company and it has its market around the entire world. This can be said just by the first page on its site which asks people to select the place of their choice. Providing 60+ Country Their chocolate Distribution : It is mosly provide to their costomers by Retalers and wholsalers PROMOTION : They concentrate more on tv advertisement their advertisement are always marvelous in advertising they are basically telling to their target market that on what occasion their target marget can or Sould buy Dairy milk Their promotions are also very emotional because they attracts emotionally their products if we talk about the comercials like on pass in exam they advertise â€Å"Pappo pas hogya† Targeting the teenagers which passes in exam and celebrate it with Dairy milk by sharing it with friends and family members .. Swot Analysis Strength †¢ Cadbury Schweppes plc is a very profitable organization, generated revenue of more than ? 6,508 billion (2005). †¢ It is a global chocolate brand built upon a reputation for fine products and services. †¢ Cadbury Schweppes plc was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. †¢ The organization has strong ethical values and an ethical mission statement Weaknesses †¢ Cadbury has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. †¢ The organization has a strong presence in the United States of America, UK and India. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. †¢ Cadbury’s recall over 1 million chocolate bars over salmonella fears †¢ The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. The company has no apprehensions of cannibalization of its chocolate brands. Opportunities †¢ Cadbury company is very good at taking advantage of opportunities. †¢ The company has the opportunity to expand its global operations. New markets with new products which are limited in particular region. †¢ Cadbury has decided to focus on a few of its key brands such as Cadbury Dairy Milk, Bournvita, Eclairs and Halls to drive growth for the company. †¢ Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential How to cite Dairymilk, Papers

Postal Service As A Monopoly In The United States Economy Most Markets

Postal Service As a Monopoly In the United States economy most markets can be classified into four different markets structures. But, each and every market in the United States is completely unique from the others. Generally the best type of market structure for the general public is per-fect competition because it creates the lowest possible price for the public. There are some exceptions were perfect competition isn't the best choice for the public on account of various reasons. The United States Postal Service is one of them and since the Postal Service is a monopoly, it is its own market. This paper will discuss the budget dilemmas that the postal service has faced for the past twenty years and if it is in the best interest of the economy for the United States Postal Service to continue as a monopoly. The first time there was talk of privatizing the Postal Service was in1979 when the Postal Service was losing vast amounts of money in the long run. But since the Postal Servic e is a necessity for America, the government had to subsidize the service in order for it to continue in operation. In 1979 the United States Postal Service had a cash flow of $22.5 Billion and was additionally receiving $176 million from investing(#1, Intro). Even with this added revenue the Postal Service was still greatly under funded on its own (#1, Intro). During this time it was discussed to privatize the postal service and introduce competition because of the extreme losses that the service was experiencing. A positive argument for privatizing the Postal Service was with numerous competitors in the market there would be more efficiency and the public would receive lower prices. But this would also increase the usage of resources, for example airplanes and cars. One of the problems the Post Office had was its receipts from consumer purchases that were submitted the next day after the transaction (#1, i). If the receipts were submitted earlier the postal service would receive m ore money because they could invest that money sooner (#1, i). Another way the Postal Service could increased profits was by competitively selecting banks that would give them higher interest rates and such (#1, ii). Probably the most relevant and final way to improve the budget of the Postal Service is to improve the bookkeeping poli-cies and banking techniques (#1, ii). Not only did the Post Service propose to increase profits but they also proposed to cut costs in a number of ways. There were three methods that were proposed in 1946 for the protection of salaries that no longer exists (#2, Intro). These have to do with the rural mail carriers. Under this antiquated method of delivering mail the Postal Service was los-ing money to any mail that went to "rural" areas (#2, i) There are 48,000 mail carriers that deliver mail to millions of families that are considered to be living in rural settings; this costs the postal Service 858 million dollars a year (#2, i). This is a fairl y easy problem to fix considering how much money is being lost. It was proposed that money loss could be significantly cut down if the Postal Service corrected the following problems. The rural mail carriers were assigned a certain amount of time to deliver to a specific rural area, this method was out of date and because of this the carriers have free time for which they got paid for (#2, ii). The next problem was that other mail routes based pay on how many miles the route covered, so the carriers were getting paid by the mile (#2, iii). With this problem fixed the Postal Service could saved 26.8 million a year (#2, iii). There was also an hourly rate that was in effect which indirectly promoted inefficient service (#2, iii). A stop to this could have saved the Postal Service $255,000 a year (#2, iii). From the num-bers mentioned above, it can be seen why the United States Postal Service was losing so much money. These problems did indeed eventually did get solved over the pas t fifteen years and now the Postal Service is making record breaking profits. Now in the first quarter of Postal Service As A Monopoly In The United States Economy Most Markets Postal Service As a Monopoly In the United States economy most markets can be classified into four different markets structures. But, each and every market in the United States is completely unique from the others. Generally the best type of market structure for the general public is per-fect competition because it creates the lowest possible price for the public. There are some exceptions were perfect competition isn't the best choice for the public on account of various reasons. The United States Postal Service is one of them and since the Postal Service is a monopoly, it is its own market. This paper will discuss the budget dilemmas that the postal service has faced for the past twenty years and if it is in the best interest of the economy for the United States Postal Service to continue as a monopoly. The first time there was talk of privatizing the Postal Service was in1979 when the Postal Service was losing vast amounts of money in the long run. But since the Postal Servic e is a necessity for America, the government had to subsidize the service in order for it to continue in operation. In 1979 the United States Postal Service had a cash flow of $22.5 Billion and was additionally receiving $176 million from investing(#1, Intro). Even with this added revenue the Postal Service was still greatly under funded on its own (#1, Intro). During this time it was discussed to privatize the postal service and introduce competition because of the extreme losses that the service was experiencing. A positive argument for privatizing the Postal Service was with numerous competitors in the market there would be more efficiency and the public would receive lower prices. But this would also increase the usage of resources, for example airplanes and cars. One of the problems the Post Office had was its receipts from consumer purchases that were submitted the next day after the transaction (#1, i). If the receipts were submitted earlier the postal service would receive m ore money because they could invest that money sooner (#1, i). Another way the Postal Service could increased profits was by competitively selecting banks that would give them higher interest rates and such (#1, ii). Probably the most relevant and final way to improve the budget of the Postal Service is to improve the bookkeeping poli-cies and banking techniques (#1, ii). Not only did the Post Service propose to increase profits but they also proposed to cut costs in a number of ways. There were three methods that were proposed in 1946 for the protection of salaries that no longer exists (#2, Intro). These have to do with the rural mail carriers. Under this antiquated method of delivering mail the Postal Service was los-ing money to any mail that went to "rural" areas (#2, i) There are 48,000 mail carriers that deliver mail to millions of families that are considered to be living in rural settings; this costs the postal Service 858 million dollars a year (#2, i). This is a fairl y easy problem to fix considering how much money is being lost. It was proposed that money loss could be significantly cut down if the Postal Service corrected the following problems. The rural mail carriers were assigned a certain amount of time to deliver to a specific rural area, this method was out of date and because of this the carriers have free time for which they got paid for (#2, ii). The next problem was that other mail routes based pay on how many miles the route covered, so the carriers were getting paid by the mile (#2, iii). With this problem fixed the Postal Service could saved 26.8 million a year (#2, iii). There was also an hourly rate that was in effect which indirectly promoted inefficient service (#2, iii). A stop to this could have saved the Postal Service $255,000 a year (#2, iii). From the num-bers mentioned above, it can be seen why the United States Postal Service was losing so much money. These problems did indeed eventually did get solved over the pas t fifteen years and now the Postal Service is making record breaking profits. Now in the first quarter of

Nationalsim essays

Nationalsim essays Nationalism is a powerful force that can unite or separate. In Frances case, it united the citizens in a struggle to bring the power of choice to the people. The first developments of this nationalism were seen during the French Revolution. Throughout the Enlightenment Age, the French did not only experience this feeling, but also gave birth to the concept of mass popular nationalism, the term levee en masse, the transfer of sovereignty to the people, and also used many types of propaganda to inspire nationalism. When this strong feeling towards a nation was first mentioned during the late 18th century, there seemed to be a dispute over the idea until the term gained political implications when groups got classified as nationalists. Nationalism by definition is the highest terminal loyalty of one individual, that for which he/she is willing to kill or die for. It is a belief that people of a state, territory or a political entity share. Some countries have a common past and will share a common fate when they share the same idea like love of the fatherland. Whatever happens to individuals even strangers, as long as they share the same idea, it is important to everyone. Such is the strong feeling of loyalty that the French experienced from the Enlightenment Age to its transformation into a republic. As a new concept, nationalism proved to be a very beneficial weapon for France during the war against Spain, Austria, Prussia, and England which is where the term Levee en Masse was developed. When Louis XVI was decapitated, war broke out between those countries because of the kings execution and Marie Antoinettes relationship to the king of Austria. When he was executed, England issued the Declaration of Pillnitz, which declared war on France for the purpose of ending the Revolution. There was time where all male citizens were forced to participate in war, also known as...

5 Super Simple Tips for Dealing With a Difficult Boss

5 Super Simple Tips for Dealing With a Difficult Boss There are bad bosses and then there are tough bosses. If your boss is in the second category, they might not be doing anything outwardly wrong or inappropriate- they might even be a good boss, in the end- but they sure do keep you on your toes. Whether it’s micromanaging or outrageously high standards or inaccessibility†¦ a difficult boss is a tough thing to manage. Here are 5 strategies for how to make the best of a challenging situation, things you can do to change the situation from your end, and how it can benefit your career.1. Don’t be too sensitive.The first rule of tough bosses is not to take anything personally. Your boss might have a temper, or a super exacting work ethic, or almost unreasonable standards. Your boss might throw tantrums or demand the impossible. Your boss might be short with you. None of these things should be interpreted as personal affronts.Your boss is human, and dealing with a bunch of things that have nothing to do with you; thatâ₠¬â„¢s in the background of every interaction. But also, a real professional takes the message in the madness (This project not perfect yet? Okay!) and leaves any perceived judgment behind. Let the tone or manner of the delivery be whatever it is; take the information you need and simply do your job. Plus, it doesn’t necessarily matter if your boss likes you.2.  Come up with the solutions yourself.If you have a tough boss, try to get your questions answered elsewhere- same with your problems and small talk. It’s not possible to never need something from your boss, but you could probably drastically cut down on how many interactions you have with her where you’re not making her life easier. Focus on delivering results when you walk into her office. The more you go in there with solutions to her problems, rather than questions about your own†¦ the better.3. Be proactive.If you have access to your boss’s schedule, make a note of what big projects and p riorities she’s working on and stay mindful of them. Help where you can. Be proactive. Keep thinking forward, and help your boss do the same. And instead of waiting to be asked to check in (or for an informal performance review), take the initiative to schedule regular check-ins with your boss and come prepared. Detail what you’ve been working on and the progress you’ve been making. Basically, anticipate your boss’s needs and questions and have answers always at the ready.4. Radiate confidence.Even when you make mistakes. Especially when you make mistakes! Rather than trying to hide or fib your way out of it, take responsibility. Own it. Say â€Å"I screwed up and here is how I’m already working to fix it.† Remind yourself that their anger will fade, that you’re still the smart and capable employee they hired, and give them a bunch of good reasons to forget you ever erred.5. Figure out what’s in it for you.A tough boss can actu ally be a great opportunity. You’ll work that much harder, be that much more on your game. And you’ll probably get lots more done. You’ll also figure out what you are (and aren’t) looking for in your next boss, so you can make a more informed career decision when next you’re on the market. Try to focus on the positive aspects of this challenging situation, and you’ll be able to use this one tough boss to better your whole career.

Surrealism in American Film Essay Example | Topics and Well Written Essays - 3000 words

Surrealism in American Film - Essay Example The essay "Surrealism in American Film" discusses the American film and surrealism. Three American films are good examples of surrealism in the American Cinema. Eternal Sunshine of the Spotless Mind (2004) by Michel Gondry, Blue Velvet (1986) by David Lynch, and Spellbound (1945) by Alfred Hitchcock all draw upon the cultural movement of Surrealism in order to create their works. Eternal Sunshine of the Spotless Mind (2004) was written by Charlie Kaufman, well known for his surrealist concepts. David Lynch, who wrote and directed Blue Velvet (1986), is also a well known surrealist who has dealt at length with the theme of the illusory nature of reality. Alfred Hitchcock, whose talents for creating suspenseful films that leave the audience in wonder and shock, has long been an influence to contemporary film directors and writers for the modern interpretations of Surrealism in film. His film Spellbound (1945) is a primary example of this influence. Surrealism is a style of art that was developed to create an expressive expansion of the dreams of artists so that the internal could be expressed rather than the external repeated. For Salvador Dali, the work of the Surrealist is â€Å"based on phantasms and representations brought about by the materializations of unconscious acts†. The style utilizes what is real but puts it into an unreal framework. A good example of this type of recreation is in Salvador Dali’s Lobster Telephone, 1936, where a lobster has been substituted for the receiver of the telephone.

Is terrorism ever justified Essay Example | Topics and Well Written Essays - 750 words - 2

Is terrorism ever justified - Essay Example It is, by its nature, defined and thought to be wrong no matter which society or which culture. Even within war, terror tactics are usually ruled out by the principles of justice in war. This is because the destructive force is deliberately aimed at innocent targets. The just war doctrine says that it might be permissible to harm innocent civilians if this harm is an unintentional side effect of a legitimate military goal. Terrorists are not concerned about morality or the ethics of the terrorist act. In fact, they deliberately seek to attack these very concepts in order to draw attention to themselves and highlight their actions in order to realize their goals. Baljit Singh (1990) wrote that terror incorporates two facets, namely: a state of fear within and individual or a group and the tool that induces the state of fear. These very dimensions to the terrorist acts are inherently inhumane and illegitimate tainting its end results no matter how successful they are. One should rememb er that the masses do not rally to terrorist causes. If terrorism is successful in using terror to shape public policy, then our world would be plunged into chaos as the line between what is right and wrong in conflicts is blurred. The 2004 Madrid bombing which killed 200 people and killing thousands more led to the installation of a party to power that might not otherwise be elected. (Jenkins 2004, p. 21) We also have the successes of terrorist organizations to remove democratic governments such as those in Uruguay and Argentina. If these trends are left unchecked, groups will be emboldened to use it as an instrument to achieve political end and that some states could inevitably sanction the same terrorist strategies in order to combat either domestic opposition or influence international affairs. There are scholars who argue that terrorism is an aggrieved group resorting to violence for nationalist or separatist reasons and that it could be considered as