Tuesday, December 31, 2019

Financing For Loan And Debt Crisis - 1269 Words

In America today, the total consumer debt was $11.52 trillion, and of that, student loans account for $1.08 trillion and that number is growing larger and larger every year (Hiltonsmith, Robert). A large portion of the population undoubtedly feels the burden of these statistics. Seven out of every ten college seniors has reported having to take out one or multiple student loans so that they can to afford to go to college (Hiltonsmith, Robert). The results of this outstanding amount of debt does not just affect the United States negatively for the obvious reasons such as lower credit scores and perpetual expenditures towards lenders. This loan and debt crisis has also led to an even larger disparity between the lower class and the upper†¦show more content†¦Germany recently revoked the policy of college tuition in all providences nationwide, and with free tuition, more and more students every year can attend college (O Shaughnessy, Lynn). Germany is not the only country to ap ply this policy towards education either; Spain, France, Italy, Malta, Sweden and several others all offer tree tuition for public universities (Noak, Rick). For that reason, the solution to some of the aspects of the student loan debt crisis should be adapted from policies currently in effect in these European countries. Improving upon the models that countries such as Germany have implemented will better prepare the United States to create a successful tactic to tackle one of the country’s biggest dilemmas. There are a few complications that will have to be addressed. One of the methods used to fund the tuition of the citizens of these countries is through tax money (O Shaughnessy, Lynn). However, in order for the United States to afford to do this, the taxes will most likely have to be raised. Another problem that has arisen in some of these countries is under funding, there simply is not enough money to fund the school comfortably and to pay for tuition at the same time. These hurdles and others are what makes this problem so significant and pervasive, but unless it is addressed somewhere, no matter how small the solution, it will never be fixed. Robert Hiltonsmith, a policyShow MoreRelatedHyman Minsky : A Relatively Unknown Economist1178 Words   |  5 Pageshousing crisis and the stock market crash of the 2000s are actually the events that have lead Minsky to become a much more familiar name. Also, Janet Yellen who is the head of the Federal Reserve System even stated that Minsky’s work has become a â€Å"must read†. Minsky’s hypothesis begins with an expanding economy, for this argument, firms will then borrow in order to buy and develop more capital. Minsky believed that a firm could get financing from three different sources; hedge financing, speculativeRead MoreDeveloping Countries During The Cold War Under Corrupt Regimes Essay1624 Words   |  7 Pagesdollars in loans, many of which had been accumulated during the Cold War under corrupt regimes. Years later, these debts became a serious barrier to poverty reduction and economic development in many poor countries. Governments began taking on new loans to repay old ones and many countries ended up spending more each year to service debt payments than they did on health and education combined. Wealthy countries and international financial institutions have taken action to relieve debt burdens inRead MoreCase 12-51629 Words   |  7 Pagessmaller in monetary size; 25 million is max deal. * Healthcare, financial services, financing equipment, venture capital deals, fleet services, equity financing. * Equipment Financing: Loans, Leasing, Sale Leasebacks, Equipment Management and Remarketing * Vendor Financing: solutions to enhance manufactures management position. * Franchise Financing: Financing new locations, acquisitions, reimaging, debt restructuring, refinancing. Franchise restaurants, chain restaurants and limited serviceRead MoreThe Financial Crisis Of 2008 Hit The American Economy1539 Words   |  7 Pages The financial crisis of 2008 hit the American economy and the world economy as well. It cost tens of millions of people their savings, jobs, and their homes. For decades the American financial system was stable and safe, but it changed. The financial industry turned its back on society; it corrupted the political system, and plunged the world economy into crisis. It was not an accident; it was caused by an out of control industry, a greedy industry. The crisis has made more damage to society whileRead MoreCost Financing And Equity Financing1559 Words   |  7 Pages Debt and Equity1 Moving right along, outlined next will be several funding options available for start-up businesses that enable people, like me, to be able to put our dream in motion. There are two types of capital that can be raised, debt and equity. Now some would think that as long as there are funds there to work with, regardless of how they were procured, the end result would be the same. However, that is not the case. Debt financing and equity financing have significant differencesRead MoreThe Struggle for Stability in Developing Countries679 Words   |  3 Pagesform of loans. They then can use these loans to increase their countries output by more than what it takes to repay their debt (FLS, 322). Many times they have to go through international financial organizations such as the IMF in order to gain these funds. The incentives for both sides is the high probability of the projected outcomes out-way the projected costs. However, maintaining payments of loans can be very difficult and can weaken the domestic economy in order to pay off the loans. If theRead MoreThe Financial Crisis Of The Decade1364 Words   |  6 PagesThe financial crisis of the decade is considered the largest and most severe compared to the Great Depression. The crises reshaped the financing and investment banking business not only in the United States but globally. The top largest banks have fallen due to the losses they have incurred in connection with their investments in the subprime mortgage markets. (Financial Crises 2007-2008 Overview) Governments had to come up with some solutions in order to further avert the decline of their countryRead MoreFord Motor Company International Global Crisis Essay1596 Words   |  7 Pagessector offers various automotive financing products to and through automotive dealers† (NY 2). It offers retail financing, which includes retail installment contracts for new and used vehicles; direct financing leases; wholesale financing products that comprise loans to dealers to finance the purchase of vehicle inventory; loans to dealers to finance working capital, purchase real estate dealership, and/or make improvements to dealership facilities; and other financing products, as well as providesRead MoreThe Housing Crisis Of Boomerang Buyers954 Words   |  4 Pageshomeowners lost their most valuable assessment to foreclosure, and another 2.8 milliongave up their homes in short sales. These former homeowners that are reentering the housing market after losing their homes during the housi ng market financial crisis are now part of a wave of â€Å"boomerang buyers.† According to Real Estate experts, boomerang buyers who are returning to the market were at least 10 percent of all United States home purchases during 2014. More important, this trend is expected toRead MoreIncome Share Agreements ( Isa )1169 Words   |  5 PagesWith student loan debt becoming increasingly worse year after year, new and potentially better avenues for students to finance a college education are emerging onto the market. In particular, income-share agreements (ISA) have appeared on the scene for a few years now, but not have attempted to modernize the way students pay for college. The big take away from ISA’s is the shift of financial risk from the student to the investor, unlike the traditional government or private loans. A student promises

Monday, December 23, 2019

##t, Piaget And Vygotsky, Repactivism And Constructivists

While the backbone of cognitivism may come from the work of Jean Piaget, Piaget and Lev Vygotsky are constructivists. Constructivism is based on the premise of subjectivism or relativism. Truth is not absolute; it is relative because it is commonly created or shared within a community. The primary concern of both Piaget and Vygotsky was in how best to guide learners in their construction of knowledge. Piaget believed learning was an individual endeavor, cognitive constructivism. Vygotsky believed learning was based on community, social constructivism (J. Byun, personal communication, November 13, 2017). Piaget believed that cognitive structures allow people to process information through connections to prior knowledge. People find†¦show more content†¦Accommodation is the process of changing cognitions in order to accept something that is presented in the environment. He also believed students reach a state of equilibrium when there is a balance between assimilation and accommodation. When students are in this state of equilibrium they are comfortable and will not seek to acquire new information or learning. It is important to create a disequilibrium to spark students’ interests and desires to learn through changing their mental structures. Because Piaget did not account for the impact of social and cultural grouping, many believe his studies are culturally biased. Vygotsky believed that social interaction is the catalyst for student learning. Students learn from each other and the adults in their lives. The first learning that takes place is person to person and individually when the person internalizes the information in an attempt to understand something more completely. The first type of social interaction involves social speech in which adults give instructions. Another type of speech is private speech in which children process information and try to apply what they have heard through their experiences with similar situations in an effort to demonstrate self-control. Finally, internal speech is the silent conversation one has within one’s self. This speech leads to higher order thinking. A major difference between Piaget and Vygotsky is that

Sunday, December 15, 2019

Organizational Quality Improvement Free Essays

Various methodologies exist for the integration of quality improvement strategies into performance improvement measures. With concepts of total quality management (TQM) and quality improvement (QI) being introduced to health care organizations; administrators have had to decide which methodology is right for the organization. There are numerous methodologies: Six Sigma, Lean, and Customer Inspired Quality. We will write a custom essay sample on Organizational Quality Improvement or any similar topic only for you Order Now Each has its own pros and cons. A key component of quality improvement is the technology that gathers and compares the data that the quality improvement measure produces. All of the information that is gathered from the technology can be benchmarked against other health care organizations. Numerous methods exist for the integration of quality improvement into the health care setting. The Six Sigma model was pioneered by Motorola. This method focuses on reducing variance through a problem solving approach that will improve the quality of the output. The fundamental objective of the Six Sigma methodology is the implementation of a measurement based strategy that focuses on process improvement and the reduction of variance. The Six Sigma method does through the DMAIC process (define, measure, analyze, improve, and control). The DMAIC process is an improvement system for existing quality processes that fall below specifications and need to be improved in increments. Lean Thinking was used by Toyota as a key in its success. The Lean method strives to reduce waste and to improve performance through workflow. The Lean method is concerned with driving out waste so that all work adds value to the product and serves the customers’ needs. Lean thinking identifies all steps in a process and identifies them as value-added or non-value-added steps. All non-value-added steps are then removed to prevent waste in the process. Customer Inspired Quality was patented by Shaw Resources in 1992 and this methodology focuses on work processes that have direct impact on the care and services that are provided in a hospital. This method identifies, defines, analyzes, and improves the quality and effectiveness of processes in the health care arena. This method uses techniques from the other methodologies. Pros and cons of QI methods. Pros and cons exist in all of the methods for quality improvement. Some of the pros of the Six Sigma method are: Six Sigma places a heavy importance on leadership and its support for the success of the project, Six Sigma integrates the human elements (culture change, customer focus). The Six Sigma method uses the concept of statistical thinking and encourages the application of proven statistical tools and techniques for reducing variability. The cons of Six Sigma methods are having quality data available. In a new process where there is no data available to begin with can be discouraging. The solutions that Six Sigma proposes are often expensive and only small parts of the solution can be implemented. In Six Sigma methodology the selection of the right project is critical to success. Lean thinking has pros and cons also. Organizations that have adopted Lean double their productivity, cut their production and reduce their inventory that is normally kept on hand. Employees that work in a Lean environment have a clear objective of what is expected of them and are interrupted less. The Customer Inspired quality model deals with the service industries, primarily the Health care industry. The pros of this model are that the process improvement efforts are prioritized from the customers’ perspective. The methodology is service friendly and all of the hospital staff is encouraged to provide their input. This methods con is that the method is structured primarily for health care organizations. Florida Hospital uses the Six Sigma method for quality improvement because it provides the best opportunity to implement best practices that have been identified. Information Technologies for Quality Improvement Information technology is a large part of the quality improvement methods that a health care organization uses. Florida Hospital uses Business Objects which is a software company that specializes in business intelligence. Business Objects has components that provide performance management, planning, reporting, query and analysis, and enterprise information management. The Business Objects Enterprise can track report instances that will trigger alerts. These reports are created by Crystal Reports and have parameters that can be modified to perform analysis on the data. The customer can set alerts that trigger when certain conditions are met or not met by the data. The data can be customized to show in charts. Further customization allows the customer the chance to drill down into the data. Other information can be obtained from technology. Information technology allows data to be displayed in a dashboard or a scorecard. Dashboards are tool that monitor the ongoing performance of a process. A dashboard tracks data in real time. Scorecards report on past performances and generally focus on outcomes rather than processes. All of these applications can be used by administrators to track the quality improvement processes of the organization. Administrators can design the scorecards or dashboards to display the information that is important. Benchmarks and Milestones Benchmarking is the process of comparing one’s business processes and performance metrics to industry bests or to best practices from other industries. Benchmarking involves management identifying the best in their industry and comparing the results and processes of those studied to their own results and processes. Benchmarking compares the organization to its competitors and defines how the competition performs better. By better understanding how the competition is meeting their standards, the healthcare organization can then set goals for themselves. Benchmarking can be used to improve patient satisfaction. Using the website hospitalcompare. hhs. gov an organization can see how satisfied their competitors’ patients are. Benchmarking can also be used to improve the core measures that the Joint Commission measures. The outcomes of acute MI, pneumonia, heart failure and surgery can be compared to their own. If the competition is performing better on one of the core measures, the organization can then set their own goal based on the competition. Potential benchmarks that Florida Hospital will strive for are improved core measures at 90% for pneumonia, Acute MI, heart failure and surgical care. Another benchmark that Florida Hospital will strive for is to improve patient safety. The hospital will continue to implement the processes that support the Joint Commission’s National Patient Safety Goals. The hospital will implement CPOE (computerized provider order entry) and the hospital will begin to extend the goals to the ambulatory services. The third benchmark is to enhance the patient experience. The hospital will use the DMAIC model to understand and support the emotional, spiritual, and clinical needs of the patients. Florida Hospital will use different methods for their performance improvement plans. The hospital will use combinations of Six Sigma and Lean thinking. The hospital will use data from Crystal reports to display balanced scorecards and dashboards. The dashboards will be divided into the Extending Excellence Elements (Team, Clinical, Service, Market, and Finance). The hospital will use this information in conjunction with information from benchmarking data to monitor their quality improvement plan. References Dlugacz, Y. D. (2006). Measuring Health Care Using Data for Operational, Financial, and   Clinical Improvement. San Francisco, CA: Josey-Bass. Florida Hospital. (2010). Florida Hospital Orlando’s Most Preferred Hospital. Retrieved from   http://www.floridahospital.com/default.aspx Insititute for Healthcare Improvement. (2010). A resource from the Institute for Healthcare Improvement. Retrieved from http://www.ihi.org/ihi Ransom, E. R., Joshi, M. S.,Nash, D. B., ; Ransom, S. (2008). The Healthcare Quality Book Vision Strategy and Tools (2nd ed.). Chicago, IL: Health Administration Press. U.S. Department of Health ; Human Services. (2010). Hospital Compare. Retrieved from http://www.hospitalcompare.hhs.gov/ United States Department of Veterans Affairs. (2010). Quality Enhancement Research Initiative. Retrieved from http://www.queri.research.va.gov/default.cfm How to cite Organizational Quality Improvement, Papers

Friday, December 6, 2019

Commercialization in Education free essay sample

Short Essay on Commercialization of Education No, I want my child to study. I want him to get what I did not get in my childhood. I will give him education even if I have to pay a huge amount of money to the educational institutions These are some lines which are said by the parents of this modern era. Every parent tries their level best to provide quality education to his ward and to fulfill their dreams they spend a lumpsum amount of money so that their ward is able to  study in the best educational institution. Schools, coaching centers, educational institutions, etc. , are prospering day by day. It seems as if they will give rise to a new industry named  educational industry. They charge lumsum amount of money to provide education and the parents blindly spend such amount to educate their ward. But the question is ARE THESE INSTITUTIONS PROVIDING EDUCATION OR THEY ARE DOING BUSINESS IN THE NAME OF EDUCATION In this modern era, EDUCATION is no more giving knowledge or teaching a child so that he/she can know more and more about the society. We will write a custom essay sample on Commercialization in Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Rather it has converted into a business in almost every institution charge a huge amount in return of the facilities they provide. In the best educational institutions of the world, donations are taken in return of registering an average student and giving him education. Advertisements made by the schools, colleges, coaching’s, etc. is a way of getting more and more customers in form of students and surely their business is prospering day by day. Basically the parents are being cheated in the name of education. Even if it gives rise to a new industry, this industry will not be able to fulfill its social responsibility towards the society. The system of education in the world has to improve; the meaning of education has to improve. Providing education should not be limited to providing lumsum amount of money. The meaning should be giving quality education to the youth to develop the world. This is not what I as an individual or you as an individual can do. For this many I have to come together to give rise to a we and this we will be able to convey this message to the world.

Friday, November 29, 2019

Gandhi and Nonviolence free essay sample

Goal of reaching Nonviolence Gandhi maintained certain practices that were considered essential Satyagraha practices, which he believed would bring nonviolence to the world. He named this power Satyagraha which means â€Å"reality force or holding onto truth. † Gandhi had said, â€Å" The Truth is far more powerful than any weapon of mass destruction. † In the clear view of violence, Gandhi had come the realization that nonviolence was greater to violence itself. Gandhi believed in eleven practices that would help maintain the world in the aspect of having nonviolence throughout it. For Gandhi, ahimsa (nonviolence) was a fundamental part of his teachings, and he believed nonviolence gave a pronounced moral power to its followers. Gandhi became a guiding force behind a strong nationalist movement that encouraged independence from Great Britain, but without using force or any acts of violence. One of Gandhi’s practices was to fast, and he did this because he believed it would put an end to conflict and neglect that him and his people were enduring. We will write a custom essay sample on Gandhi and Nonviolence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page During his campaigns he would fast in the hopes of making a statement and to put an end to the mistreatment of his people. Gandhi would simply stop eating until someone gave in at the point of the issue. Gandhi believe with his fasting it would encourage his followers to put more pressure on the British, and the outcome will show his triumph of him and his followers. Another practice that Gandhi introduced was the use of the spinning wheel in his village in India. He believed that spinning his own clothes would bring him self-sufficiency and prepare for forthcoming self-government. Gandhi and his people would own their own cotton and begin to weave it themselves so the British cloth would become not needed in their lives. Gandhi also believed in no harm to humans, but also no harm in animals. As a child Gandhi did eat meat, but later on in his life he preformed one of his practices of vegetarianism. Gandhi knew that vegetarianism could not solve the world’s problems in violence, but he knew it had some type of affect on the world in a positive way. The nature of acting out self-purification is being pure in all walks of life. If one is pure, Gandhi believed that they would not be acting out in violent forms. If purification is happening to a person it can easily affect the persons surroundings in being purified. The vow of brahmacharya is a vow to take control of ones senses and become sexually abstinent. Gandhi believed this would stop the mind in its evil wanderings. Religious tolerance became a big thing for Gandhi, because he simply believed that there was no one religion that should dominate the world. He did not want people to convert to other faiths because he said so, but he wanted them to practice out their own faith and value it. An important practice for nonviolence is the practice of abstention from exploitation, which includes economic exploitation. Gandhi alleged that if society acted out a mutual cooperation it would show that society and the people in it are equal. In reality he believes that the unity of life will prosper and equality and freedom will bring nonviolence. Gandhi believed in guidance from God, and by receiving that he would participate in daily prayer. Gandhi knew that prayer was necessary for his soul. Meditation and daily prayer relieves suffering, and without suffering there is no violence. In todays society many will tell you or try to convince you in saying that all of Gandhi’s beliefs and practices were not reliable, and still aren’t in todays world. Many believe that his eleven practices are not worthy of taking away nonviolence or changing the world for the better. When it comes to great people like Gandhi there will come a consequence of people coming towards him with doubt and a little bit of anguish. I believe Gandhi’s eleven practices are reliable in the sense that if people follow through, they may change the world for the better. In 1935 Gandhi told an interviewer that â€Å"Nonviolence means avoiding injury to anything on earth, in thought, word, or deed. † If more people practiced out nonviolence there would be more peace in the world we are living in today. People who act how violence are usually unhappy, angry, or just confused within themselves. Gandhi shows that finding inner peace will help bring nonviolence to the universe, which makes the world a better place for everyone. Most people who are acting out in violence are angry or sad and just want to bring out the aggression on someone or something. If violence wasn’t shown on television, movies, and even in our daily lives there would be a less outcome of violence. Gandhi shows that these eleven practices cannot be preached but they have to be practiced. If people were more opened to the idea of being nonviolent, nonviolence may actual begin to exist. Gandhi took big strides into his beliefs and made sure that violence would be abolished from our world. Gandhi showed that the world in not about things, but is more about the virtue of life itself. Gandhi made it clear that is becomes a never-ending cycle with greed, and how greed leads to unhappiness. There is a better possibility of a person to commit sins and acts of violence to have the things he or she wants but doesn’t need. It becomes a process and the process usually ends with unhappiness. The ripple affect begins when one person doesn’t act out in violence, it proves to another person violence is not always the answer. Gandhi said, â€Å"If one person can practice nonviolence, surely a nation can. No person or group of people can hold another person or group of people slaves against their will. † Gandhi is right when he says if one person can do it, a whole nation can. The eleven practices are guidelines for people to have nonviolence in their life, and most importantly in the world. At this point, Gandhi realized that the level on nonviolence he wanted to reach was very high and knew people could not do this without courage and faith. Gandhi has said, â€Å"God has never forsaken me even in my darkest hour. â€Å" Gandhi believed God in present in everyone and I believe just that. Without faith there is no hope, and without hope there is suffering. Gandhi shows that he is not against other religions, but he wants to make sure everyone values their own faith. â€Å"God does not reveal himself in the same form in all of us, or rather the heart of all of us not being alike, we do not see God in the same form,† Gandhi had said that to prove God exist in every shape and form for anyone. Gandhi’s fundamental philosophical and spiritual assumptions are to see the universe as a whole, and that philosophy exists in many forms: the religious, moral, political, economical, and social. He believes that God is truth and truth is God, and God is the religious element, or better yet it is the core of his philosophy. Gandhi suggested that through love and charity, nonviolence might revolve itself around the world. â€Å"This in essence is the principle of nonviolent noncooperation. It follows, therefore, that it must have its roots in love,† said by Gandhi. Gandhi had this view of loving your enemy, if you love your enemy you enemy may turn into a friend. Gandhi’s philosophical views are actually simple. If everyone just focused on bettering themselves, and loving one another nonviolence may appear. People have become too wrapped up in angry and in revenge, that seeking nonviolence almost seems impossible. Gandhi has said, â€Å"An eye for an eye makes the world go blind. † The world is always trying to get revenge on someone instead of accepting issues and moving on. Gandhi’s eleven practices not only help with the outside world, but also help you find inner peace within yourself. From daily prayer to vegetarianism, Gandhi shows that his practices are forms of peace and are essential into finally receiving nonviolence. The ideals of Gandhi on truth and nonviolence are universal and considered to be timeless philosophy in today’s world. Gandhi sees his followers who are practicing his eleven practices as gradually going through moral evolution. Gandhi believes in the idea that human beings can solve conflict without violence or any acts of violence. Gandhi shows that through his philosophy of individual tasks each person can reach truth and nonviolence. Gandhi’s philosophy reveals ideas from Western influence, but also from Indian culture. Gandhi’s blend of traditional and modern teachings has left of with the hope that we may finally see the outcome of truth and nonviolence. As Gandhi said, â€Å"My nonviolence is neither maimed nor weak. It is all-powerful. Where there is nonviolence, there is Truth, and Truth is God. † In conclusion, Gandhi was a man of wisdom and truth, and his goal was to bring truth and nonviolence to our world. Our world we live in his full of corruption and hate, Gandhi’s goal was to get rid of all that. Gandhi’s eleven practices were set forth for our benefit, to see the outcome of not hatred but love, happiness instead of sadness, and joy instead of anger. Gandhi was not only trying to better himself, but was ultimately bettering the world we live in today. Gandhi’s practices, his teachings, and his philosophical views will continue on for a lifetime changing the world, at less violence at a time. As Gandhi said, â€Å"Without true understanding of the ideal, we can never hope to reach it. It is necessary for us, therefore, to apply our reason to understand the power of nonviolence. †

Monday, November 25, 2019

Human Resource Management in the Hospitality Industry The WritePass Journal

Human Resource Management in the Hospitality Industry Introduction: Human Resource Management in the Hospitality Industry Introduction:Hospitality Industry:Importance of Human Resource in Hospitality Industry:Importance of Culture in International Hospitality Industry:Social Structure:Language:Education:Interests and Values:Economics:Effects of Culture on Hospitality Industry:Consumer Behavior:Local Demand:Brand Image:Human Resource Issues in the Hospitality Industry:Conclusion:References:Related Introduction: There have been researches conducted on the importance of the human resource management and as the business environment has transformed into more competitive world, the importance of having an adequate and appropriate Human Resource Management cannot be neglected. The most important factor by which the HRM contributes towards the organizational success is to realize the differences between cultures while the business tends to experience internationalization.   There have been many researches already being conducted in order to realize the different cultures, people having different attitudes towards the similar issues. Due to several factors like globalization and internalization of the businesses, this has increased the focus of many authors to write about importance of culture and realize that removing the cultural difference will enable the company to improve the performance. In order for the business to prosper in the international market it is necessary to realize the difference in the local culture and realize the different norms and values in the local market, and this can easily be done by having proper Human Resource Management in the organization. There are many cases in which huge company experienced failure in order to enter the new market like China, this is mainly because the company is not able to realize the different and intense local culture, norms and unique values of the country, it creates difficulties in conducting operational   and non operational activities like marketing and financing the company. Having HR department to support the organization, through intense communica tion across the company and also providing the required training and developing the needed skills in the employees can enable the company to become more competitive in the new market. The difference in the culture and the importance of realizing the difference is very crucial in every sector of the business including the Hospitality industry. This industry is unique in kind since this is the only business in which the consumer is being brought to the product instead of taking the product to the consumer. Hospitality industry across the globe has experienced boost due to globalization concept, this research report is based on the book written by an author named Ulrike Ditzel, and the name of the book is Cultural difference in business life, understanding German and American Business Culture. This research study is being based on the importance of Culture in business related to the necessity of having appropriate HRM in hospitality industry. This report discusses the various issues that are being discussed by the author and the evaluation of the work is also being conducted which can be found during the research report many times, although this book makes it sure th at realizing cultural difference is essential for hospitality industry. Hospitality Industry: In order to first realize that how HRM has grown to a more important role in the business especially in the tourism industry, it is first necessary to realize the current situation of the industry. After the industrialization of the globe the concept of viewing the world as a single market was introduced known as globalization; in other and simpler words, one country stop selling and other quits buying. due to globalization in the many people tend to travel more for many different reasons, especially for business purpose, tourism and many others, or it can be said that people are travelling more than before which has provided boost to the hospitality industry across the globe, and for many countries having adequate hospitality industry, it has become the major source of income, countries like Malaysia which has promoted itself as the best place for spending the vacation, places like Hawaii, these regions have experienced development due to the increase in the people travelling and vi siting this place hence generating more income for the country (Knowles, Diamantis, Mourhabi, 2004). Some places can be observed for having natural uniqueness providing those some benefits over other places, where people will love to spend their vacations, some places are very attractive for having historic background like Taj Mahal in India, or Moenjo Daro in Pakistan, people having interest in viewing the historic stuff love to visit this place. It can be therefore easily be said that the Hospitality industry has increased as compared to past years and tourism also played its role in the development of the industry, but still there are other factors like business which has more influenced the entire industry. For instance, Dubai one of the major financial hub before recession was the main country for many multinational companies to work and set their head office there, as the recession period is being over the state has again capture the sight of many businesses. Through the above discussion it can be observed that the main factor influencing the business sector is the globalizati on and therefore people travelling for business purpose has provided the fuel for the hospitality industry (Olsen, Zhao, 2008). This can be considered that travelling for business purpose has also increased the people to travel for pleasure as well; there are many countries which are now connecting both industries in one form like Malaysia which is the most benefitted country amongst all, generating much revenue from this sector, since this country is being the technological hub for many countries and god has gifted this country with great many scenarios the management has able to maintain make it useful for the country.   Therefore it can be said that the Hospitality industry has increased a lot and recently there are many factors which have played an important role in the development of this industry (Pizam, 2005). By reading the research work conducted by the authors, the importance of Human Resource Management was observed and realized that the HR personal should always be present in the any business especially in the tourism industry. The following part of the report includes the various critical aspects of organization managing the adequate human resource management in working in the tourism industry (Tanke, 2000). Importance of Human Resource in Hospitality Industry: Likewise many businesses and industry, the hospitality industry has also realized the fact that employees are the most important asset of the organization. Especially in hotel business, having a good, qualified and hardworking workforce can distinguish between which hotel is good and which is bad. The human resource managers are able to cover almost every aspect of the hotel; this makes human resource management an integral and significant part of the management in the hospitality industry. After going through the document it is being realized that since hospitality industry is about providing better services to the consumers, therefore the quality of the hotel depends upon the labor force working in the hotels (Chon, Mair, 2009). There are many different areas, improving them is the duty of human resource manager resulting in the overall better performance by the entire organization. The HRM department is responsible for hiring new employees, the newly hired employees can seriously affect the performance of the hotel which makes it necessary for the managers to hire the best and qualified workers present in the market by following appropriate hiring process, in which every candidate is critically evaluated and only those with the spark are being hired. The most important task for the HR manager is to get the most appropriate people for particular task, since in hotel industry, many workers tend to just participate in the work, as they think that there is nothing else to do, whereas hotel services require proactive employees which can make decision on the spot and can satisfy the customer query in time (Brotherton, 2003). This report will also discuss the issues that are related with the HR manager in terms of managing the different tasks in the hospitality industry, but the most important task of the HR manager is to retain the highest quality employees, the main problem in doing this duty is the fact that many of the people do not want use this industry as the ending career, therefore the employee turnover in the hospitality industry is relatively much higher than other industry (Albercht, 2001). After analyzing the document that is being also discussed in the start of the report, reading the document helped to realize that HR manager has to more strategic in terms of handling HRM issues in the industry (Aswathappa, 2010). In more critical aspect which can be realized is that since hospitality industry, the management need to handle the customers coming from different countries having different cultures and unique attributes, that’s what makes the HR department to have a broader perspective of duties in the Hospitality industry. Therefore the importance of Human Resource Management cannot be neglected in this industry, having customers coming from different cultures do have separate living standards and also the expectation varies. Therefore the training and development provided by the HR manager should enable the employees to cope up the issues related to the cultural issues arising (Brewster Harris, 1999). Moreover, when any company wants to open a hotel in the international market, or in other words a hotel which needs to go beyond the boundaries, it has to face some difficult issues in terms of managing the cultural factors (Browaeys, 2008). There are many examples of huge companies facing failure when entering into different countries. HR department has to play a significant role in this regard while maintaining the significant corporate culture and also to cope up the issues regarding the external environment (McManus, 2006). Moreover in the global context in terms of hospitality industry, the HR manager also has to be more strategic in terms of rewarding and motivating the employees through different processes. Hotels which are able to provide appropriate training to the employees resulting in the enhancements of the skills and abilities of the employees make it possible for them to go upward in the career (Dash, 2007). Having appropriate HR department in the hotel provides the employees a gateway by which they can have proper guidance regarding any issue related to the performance or with the daily operational activities. Moreover this provides with the sense of security to the employees that they do have someone who can look after them whenever they commit a mistake (Edwards, 2007). The above discussed importance of having appropriate HR manager and department is being extracted from the document that was supposed to lead. In that particular document, it was analyzed that having human resource management in the hospitality industry is must (Ferraro, 2006). Importance of Culture in International Hospitality Industry: There are many cultural factors that prevent the company, in this case hotel to operate in the other regions, this was observed during the analyses of the document that was required to consider, these issues become more critical when they are not properly treated, and for the providing the appropriate treatment organization needs to have appropriate human resource management. In order to manage the different factors, it is first essential to identify these factors and then the role of the HR manager in order to cope up with the issues, some important elements are (Hellibrand, 2008): Social Structure: This is very important for the hotels that are planning to open a new business unit in any other country. The social structure here represents the way people live in different countries, this is important to realize since, HR manager needs to hire the employees and train them accordingly. In different regions people do have different perspectives and different living standards, resulting in diversified population to target and attract, and also to hire people that are also from different social structure. HR manager in the hospitality industry can enable the organization to understand the basic difference in the social structure of the country from the country of origin (Keegan, 2002). Language: This comprises of the most difficulties from all the different factors in culture, a hotel going international or entering into a new country needs to face this issues, there are many examples like Coca Cola entering China and changing the pronunciation, as first it did not mean what was expected from it, moreover like many other businesses the importance of employees is also being realized by the hospitality industry and now businesses considers employees the most important asset of the organization, therefore HR manager needs to be proactive in dealing with the issues related to language problem in the new country. moreover HR manager in the hotel will able to develop the understanding in the upper management about the local culture and what are the different jargons and what are the norms of the language (Luger, 2009). Even if the business is not international, hotel needs to accommodate people from different nations having different languages and act in their language can mean harmful whereas can also mean very normal in the local language in which the hotel is being working. Here comes the strategic role of the Human Resource Manager who needs to fill the gap that is being created by the language issues by holding appropriate session related to training the employees and also telling the management about the language differences (Paul, 2008). Education: Here the education means the level of literacy rate in the country, this has become a critical issue for the HR management because, organizations working in the country having low literacy rate will make it hard for the organization to find the most appropriate employee for the position. Moreover sometimes hiring less educated people will harm the services provided by the hotels, since hiring inappropriate employee in hotel can alter the services at very rapid pace, since in hotels direct customer interaction is being conducted, hence affecting the image of the entire organization (Poole, 1999). Interests and Values: HR manager has to realize that what elements are different in terms of interests in the new country, it is also possible that one thing which is given the most value in the country of origin means nothing in the new country, hence resulting in the failure of the entire business. Therefore the Human Resource Management needs to realize the difference between the interests and values of the culture and try to pose the hotel in an acceptable manner and decorate it in the similar way, so that potential customers can feel that they are in their own culture. Economics: Different currency rate, different factors driving the economy, varying financial sector, these issues are less related to the HR manager, but international hospitality industry needs to cope up with these issues that occur when management decides to internationalize the entire business. Effects of Culture on Hospitality Industry: After analyzing the hospitality industry in the context of the human resource management and cultural affects, it has been noted that the there are various elements that effect the cultures for the hospitality industry. Some of the key elements are discussed below; Consumer Behavior: One of the main important elements that has noted is that the consumer behavior is hospitality industry is changing with significant rates. As compared to the last couple of decades the behaviors of the customers have been changed and the main reason behind this change is the mode of globalization. As discussed in the above report that the since the business world has entered into globalization mode, the hospitality industry has managed to grow faster than ever before because the visitors now find this easy to move from one region to another easily and with many facilities (Mondy, 2008). And since the customers have now visited many places across the world, the roles of human resource personnel have become more critical. Today, the human resource personnel have to ensure that they design the organizational policies and regulations according to the consumer behavior. But the changing behaviors of the consumers are restricting the human resource personnel to do so. Many of the companies and their HR departments are now planning and redesigning their strategies to ensure that the consumer behaviors are properly understood. As compared to the past few years, the HR personnel in hospitality industry have become more responsible to understand the needs and requirements of the customers and act accordingly. Local Demand: A part from the above critical factors of changes in consumer behavior, the local and regional demand of the customers has also noted to be changed. Especially after the global and economical crisis, the visitors do not prefer to visit the other locations outside the regions because it requires them to pay the expenses and due to financial crisis, every individual is suffering from the shortage of finances (Schuler Jackson, 1999). The HR department of hospitality industry again has to ensure that it clearly understands the local demand and design the organizational strategies accordingly to attract the potential customers and increase the sales and profitability. As this is the only way which is remained to adopt otherwise sustaining in hospitality industry is not an easy task to perform. Brand Image: Maintaining the brand image is also one of the critical jobs for the organizations and HR departments are one of the responsible departments to do so. The regional culture also creates many complications for the hospitality industrial companies to ensure that the brand image is saved from any harm. Today it is noted that many of the companies are operating efficiently and successful across the world and it is because of the regional culture (Rae, 2000). Human Resource Issues in the Hospitality Industry: Different levels of hotels big and small in the hospitality industry face difficulty in order to manage the human resource and also the relationships with the employees in any country or countries they operate in.   There have been increase in the employees issue regarding the organizational culture; the cases for sexual harassments have increased which ultimately costs the organization to give from its profit (Wvans, 2010). There are many cases observed in which hotels are not following the health and safety issues regarding the employees or the customers and even different services provided to them in different phases. Many hotels are observed to have high employee turnover or highly staffed labor, which means the organization is having more employees than required. This is because of the lack of appropriate HR manager and department which are not fulfilling the different needs of the organization, as now days the HR department should be playing more strategic role instead of onl y restricted to traditional ways. There are few major issues regarding the HR personals in the hospitality industry which was observed during the reading of the document presented by the author (Price, 2007): Job Description: the main issue for the HRM in the international hospitality industry to is to develop an appropriate job description which can cover the entire employee area of the organization. The issue concerning this element is the fact that HR manager needs to incorporate every level of employee in order to deliver better services to the customers (Smith Mounter, 2008). Policies and Procedures:   in order to develop the policies regarding the employees in the organization, the HR manager needs to be more proactive, since working in the international business environment needs to incorporate different cultures, as it has been discussed above in the report. Moreover the HR manager needs to deal with different laws and regulations depending upon the country or the countries they are working in. this mean that the HR manager needs to develop policies in which every aspect is being taken care off so that the management is able to have better relations with the employees. These policies must incorporate the different operational issues like sexual harassments and other problems that the employees are facing in their duties. Inductions Process: it has been already being discussed above that the most important asset of the company are the employees, therefore working in the international business industry, hotel needs to have the most appropriate and hardworking employees so that they can perform much better. The entire induction process of the company should be strategically followed by HR manager (Wierzbicka, 1999). Conclusion: As the business environment is getting more competitive, organizations in different industries need to gain some access to those resources in which they have gain the competitive advantage to increase the profitability. The above report is being constructed in this similar regard, in which it was required to select an author which has written on the topic of culture and then the concepts earned through that book was being incorporated in this research report which is based on the importance of Human Resource Management in the international industry. Therefore the report is constructed in a logical manner followed from the evolution of the Hospitality industry, in this part the different factors have been discussed which has resulted in the boost of the entire industry; the main factor which has influenced is the globalization. Then the importance of culture is being discussed and how the realization of the culture is important in the international business environment and also different factors of the culture are being discussed. In the end part of the report, the importance of Human resource management is being discussed and how human resource manager can play its role in the development of the organizational performance. There are few issues also discussed in which the basic emphasis was on to have an appropriate inductions system by which the organization will be able to hire best employees. References: Albercht M H, 2001, International HRM, Wiley Black, USA UK Aswathappa K, 2010, International Business, Tata Mc Graw Hill, India Brewster C Harris H, 1999, International HRM, Routledge, USA Canada Brotherton B, 2003, the international hospitality industry, Butterworth-Heinemann, China Browaeys M J, 2008, Understanding Cross Cultural Management, Pearson Education, India Chon K, Mair T, 2009, welcome to hospitality, Cengage Learning, Canada Dash A, 2007, IRHM, Tata Mc Graw Hill, India Edwards T, 2007, International HRM, Pearson Education, India, Ferraro E, 2006, Cultural Anthropology, Cengage Learning, USA Hellibrand J, 2008, Cross Cultural Competences, GRIN, Germany Keegan W J, 2002, Global Marketing Management, 7th E, Pearson Education, India Knowles T, Diamantis D, Mourhabi J, 2004, The globalization of tourism and hospitality, Cengage learning, UK Luger E, 2009, Hofstede Cultural Dimensions, GRIN, Germany McManus J, 2006, Leadership: Project Human Capital Management, BH, UK Mondy R W, 2008, HRM, 3rd Edition, Pearson Education, India Olsen M, Zhao J, 2008, Handbook of hospitality strategic management, Butterworth-Heinemann, UK Paul J, 2008, International Business, PHI Learning, India Pizam A, 2005, international encyclopedia of hospitality management, Butterworth-Heinemann, UK Poole M, 1999, HRM, Routledge, USA Canada Price A, 2007, HRM in a Business Context, Cengage Learning EMEA, USA Rae L, 2000, Effective Planning in Training Development, Kogan Page, GB Reddington M, Williamson M Withers M, 2005, Transforming HR: Creating Value Through People, BH, GB Schuler R S Jackson S E, 1999, Strategic Human Resource Management, Blackwell Publisher, GB Sims R R Vares J G, 1999, Keys to Employee Success in Coming Decades, Greenwood Publishing Group, USA Singh S, 2006, HRD and Managerial Development, Global Vision Publishing, India Smith L Mounter P, 2008, Effective Internal Communication, Kogan Page Publishers, India Tanke M, 2000, HRM for hospitality industry, Cengage learning, US Wierzbicka A, 1999, Emotions Across Languages Culture, Cambridge University Press, GB Wvans P B, 2010, The Global Challenge, Tata Mc G

Thursday, November 21, 2019

Labor market equilibrium Assignment Example | Topics and Well Written Essays - 250 words

Labor market equilibrium - Assignment Example Workers want to work at highest wage rates while firms want to hire at lowest wage rates. This keeps on pulling the demand and supply curves up and down and hence the equilibrium keeps shifting from one point to another. Hence, these supply and demand patterns in the labor market largely affect the market equilibrium. Suppose there is an equilibrium position in the labor market. Then, many new graduates enter the market and the supply of labor increases. When there is excess supply in the market, the employers have a free hand at the wage-rate and they can hire workers at lower wage rate and the equilibrium shifts inwards. However, if the workers are being paid less than other related industries, or cannot find a job altogether, they might start switching to the industries that pay higher or might start their own business. They may also resort to starting their own business and become self-employed, or might stop looking for a job and start relying on other sources of income dropping out of the labor force altogether, or they may become unemployed. This reduces the supply of labor. At this point in time, the supply of labor decreases than the demand and the employers are forced to increase the wage rates in order to attract the workers needed. This shifts the equilibrium back outwards. This increase and decrease and supply and demand keeps on taking place as the employers continuously tend to minimize wage rates and workers keep on demanding higher wages affecting the supply of labor accordingly. This in turn keeps on moving the equilibrium inward and outward as the demand and supply continue attempting to reach

Wednesday, November 20, 2019

Auditing process Case Study Example | Topics and Well Written Essays - 2000 words

Auditing process - Case Study Example This type of risk is known as engagement risk. The probabilities of different loss or damages that can be caused due to this type of risk can be a financial loss, loss of reputation, and ultimately leading to the downfall of the audit farm. Engagement risks can further be subdivided into three types of risks, namely 1) Client’s business risks, 2) Auditor’s business risk and 3) Audit risk. In the cited case of Aerospace Lighting Inc. (ALI) there are several audit issues related to engagement risks. All those audit issues involved with ALI and its impact on the financial statements and the audit process have been discussed here. ALI is a Chicago based company which is involved in the business of providing cabin lighting system to its clients in aerospace industry. There has been a change in ALI’s business strategy and its external auditors. This study entails about the different business risks associated with ALI and the corresponding audit issues. Client Business Risks Business risk can be defined as the probability that a given company will make less profit than what has been anticipated or there is a possibility that the company will make a loss instead of profit. Several factors influence business risks, like cost of inputs, volume of sales, price per unit, government policies and so on and so forth. The validity of items in financial statements of a company can be evaluated by an auditor based on certain factors. They are: knowledge of business risks associated with the business activities followed by the client, structure of the organization, internal and external environment of the business concern and the interactions between them (Bell et al. 1). Business risk methodology of audit process includes some of the following key points: 1) Developing an understanding about the process of risk management in the organization. 2) Developing an understanding about the risks involved in the business of the organization. 3) The risks which are i dentified give an idea about its expected impact on the financial statements. 4) Assessment of the control system about how much efficiently it manages risk (Rittenberg 121-123). In ALI’s case, various factors which have an impact on client’s business risks can be subdivided into three headings, namely management, entity and industry. A review of the previous auditor’s report and views of the Chief Financial Officer (CFO) are available and can be used as good audit evidence. CAS 620 relates to the decision of an auditor to use the work of an auditor’s expert. CAS 500 provides the necessary requirements and guidance to auditors regarding audit evidence. Consultant advice is also a good option in this case which is explained in CAS 220 (Financial Reporting & Assurance Standards Canada 1-8). Hence, regarding client’s business risks, following evidences can be considered as being the business risks involved in ALI: 1) Management: Firstly, regarding man agement of ALI, its integrity is the key. Certain evidence that ALI is not loyal to its parent German company named BmG can be inferred from the case. ALI’s management is only concerned about the financial performance of the company. While achieving its financial target, ALI calls for a strategy involving rapid growth of the company. ALI is not concerned much about reporting BmG regarding the means adopted by them to achieve its target. Here lies the business risk in the part of ALI’s management. There is a high probability that ALI can restore to unfair

Monday, November 18, 2019

VIS 2 Final Paper Article Example | Topics and Well Written Essays - 1250 words

VIS 2 Final Paper - Article Example This piece of work is characterized by stained glass that provides vibrant views hence creating a sense of feeling to the audience. In addition, the stained glass has vibrant patterns that shine upon someone teeth, characterizing the essence of paint. This piece of artistic work reminds me of one the greatest actress known as Linda Montana. This is one of the outstanding actress well known for artistically work such as â€Å"Pennies from Heaven performed in the year 1981 and â€Å"Americathon† in the year 1979 among others. Linda Montana has articulated real life situations through her acting perception. My stained glass of cathedral artistic work, gives us a clear understanding that the colors and clarity of artistically unveiled work speaks a lot to the audience (Howie, 102- 113). In addition, this artist is one of the greatest performing artists ever heard as far as the artistically work is of concern. This artist has performed outstanding piece of work especially in the year 2010 when she unveiled their artistically work entitled â€Å"The Artist is present.† Through this work, we learn that each and every artistically work passes a message to the audience. Like on my artistically work, the stained glass of cat hedral has vibrant patterns that shine upon someone teeth’s, characterizing the essence of paint and this is a point of attractions that creates the essence of eagerness as far as the audience is of concern (Jongh and Gold,  282 - 287). Various lifetime projects including â€Å"Seedbed† was unveiled by Linda Montana on the purpose of involving public in the production of work by creating a situation of reciprocal interchange among the artists and viewer. Various piece of work produced and acted by various artists symbolizes either an event or a moment of remembrance. I was one of the lucky people here on earth to share a piece of moment with grandfather before he died. He was a man full of joy and he loved most

Saturday, November 16, 2019

The four levels of measurements

The four levels of measurements The four levels of measurements 1. Explain briefly how you would use number properties to describe the four levels of measurements. Answer: Measurements can be classified into four different types of scales. These are: Nominal Ordinal Interval Ratio Nominal scale: Nominal measurement consists of assigning items to groups or categories. No quantitative information is conveyed and no ordering of the items is implied. Religious preference, race, and sex are all examples of nominal scales. Frequency distributions are usually used to analyze data measured on a nominal scale. Categorical data and numbers that are simply used as identifiers or names represent a nominal scale of measurement. Numbers on the back of a baseball jersey and social security number are examples of nominal data. At the nominal scale, i.e., for a nominal category, one uses labels; for example, rocks can be generally categorized as igneous, sedimentary and metamorphic. For this scale some valid operations are equivalence and set membership. Nominal measures offer names or labels for certain characteristics. The central tendency of a nominal attribute is given by its mode; neither the mean nor the median can be defined. Ordinal scale: An ordinal scale is a measurement scale that assigns values to objects based on their ranking with respect to one another. For example, a doctor might use a scale of 0-10 to indicate degree of improvement in some condition, from 0 (no improvement) to 10 (disappearance of the condition). An ordinal scale of measurement represents an ordered series of relationships or rank order. Individuals competing in a contest may be fortunate to achieve first, second, or third place. First, second, and third place represent ordinal data. In this scale type, the numbers assigned to objects or events represent the rank order (1st, 2nd, 3rd etc.) of the entities assessed. An example of ordinal measurement is the results of a horse race, which say only which horses arrived first, second, third, etc. but include no information about times.: The central tendency of an ordinal attribute can be represented by its mode or its median, but the mean cannot be defined. Interval scale: Quantitative attributes are all measurable on interval scales, as any difference between the levels of an attribute can be multiplied by any real number to exceed or equal another difference. A highly familiar example of interval scale measurement is temperature with the Celsius scale. In this particular scale, the unit of measurement is 1/100 of the difference between the melting temperature and the boiling temperature of water at atmospheric pressure. The zero point on an interval scale is arbitrary; and negative values can be used. The formal mathematical term is an affine space (in this case an affine line). Variables measured at the interval level are called interval variables or sometimes scaled variables as they have units of measurement. Ratios between numbers on the scale are not meaningful, so operations such as multiplication and division cannot be carried out directly. But ratios of differences can be expressed; for example, one difference can be twice another. The central tendency of a variable measured at the interval level can be represented by its mode, its median, or its arithmetic mean. Statistical dispersion can be measured in most of the usual ways, which just involved differences or averaging, such as range, inter quartile range, and standard deviation. Since one cannot divide, one cannot define measures that require a ratio, such as studentized range or coefficient of variation. More subtly, while one can define moments about the origin, only central moments are useful, since the choice of origin is arbitrary and not meaningful. One can define standardized moments, since ratios of differences are meaningful, but one cannot define coefficient of variation, since the mean is a moment about the origin, unlike the standard deviation, which is (the square root of) a central moment Ratio scale: The ratio scale of measurement is the most informative scale. It is an interval scale with the additional property that its zero position indicates the absence of the quantity being measured. You can think of a ratio scale as the three earlier scales rolled up in one. The ratio scale of measurement is similar to the interval scale in that it also represents quantity and has equality of units. However, this scale also has an absolute zero (no numbers exist below the zero). A ratio scale is a measurement scale in which a certain distance along the scale means the same thing no matter where on the scale you are, and where 0 on the scale represents the absence of the thing being measured. Most measurement in the physical sciences and engineering is done on ratio scales. Mass, length, time, plane angle, energy and electric charge are examples of physical measures that are ratio scales. The scale type takes its name from the fact that measurement is the estimation of the ratio between a magnitude of a continuous quantity and a unit magnitude of the same kind. Informally, the distinguishing feature of a ratio scale is the possession of a non-arbitrary zero value. For example, the Kelvin temperature scale has a non-arbitrary zero point of absolute zero, which is denoted 0K and is equal to -273.15 degrees Celsius. This zero point is non arbitrary as the particles that compose matter at this temperature have zero kinetic energy. All statistical measures can be used for a variable measured at the ratio level, as all necessary mathematical operations are defined. The central tendency of a variable measured at the ratio level can be represented by, in addition to its mode, its median, or its arithmetic mean, also its geometric mean or harmonic mean. In addition to the measures of statistical dispersion defined for interval variables, such as range and standard deviation, for ratio variables one can also define measures that require a ratio, such as studentized range or coefficient of variation. 2. Define the terms direct measurement and indirect measurement. Describe briefly how you would make profit of indirect measurement in psychological traits. Answer: There are 2 types of measurement techniques are developed in order to measure quality or characteristics of attributes. First one is quantitative and second is qualitative. Quantitative can be measured directly and qualitative can not be measured directly. The height and weight of a person can be measured directly with scales in feet/meter, kilogram. But qualitative variable cannot be measured with scales such as feet, meter, kilogram etc. For example, Kindness, love and intelligence of a person can not be measured directly. Indirect measurement can be used for these cases. To measure this type of cases different indirect measures like answer to questions, IQ tests can be used. Indirect measurements are mostly used in social science. Richness, happiness, good life, poverty etc can be measured with the support of different indirect indicators. In order to measure psychological traits we use behaviors as a basis for measurement. Qualities of an individual can be measured indirectly through psychological testing by developing indicators. In standard psychological test we develop the set of standard as questionnaire or guidance fro scoring the attributes or traits. We largely use objective types of question and interpret according to the guidance of answering. Human behavior can not measure as physical measurement like height, weight. The qualitative aspects like perception, emotion, retention etc can be measured through indirect measurement, which is based on some pre-defined set of standards. 3. What will happen if you use ordinary measurement as though they were interval or ratio measurement? Ordinary data is non parametric data and interval and ratio are parametric data. Therefore we dont use ordinary measurement if the data are in interval or ratio measurement. They differ from each other. To ensure measurement more reliable, selection of appropriate statistical tools according to the nature of data is important. If we use interval/ratio measurement when the data are ordinal scales it may leads false decision. 4. Which method census or sampling do you prefer the most for describing the reality of Nepali classroom teaching learning? Explain in brief. Answer: Sampling method is more applicable than the census method for describing the reality of Nepali classroom teaching learning. To study about promotion, failure and drop out rate, census method can be used. However for the reality presentation, census method can not be convenient. Through the census method each and every unit of the population can be taken into consideration. But it will be highly time and money consuming. Sampling method will make all process faster with less cost. While taking the sample size there is more important of inclusion and representation in the sampling i.e. ethnic group, caste, religion, , geographic zone, and gender, etc. Through educational perspective different grades, private and public school/college suppose to be included. The sample size should more representatives. 5. in a group of 50 children, the 8 children who took longer than 3 hours to complete a performance test in sent-up test were marked as DNC (did not complete). In computing a measure of central tendency for this distribution of scores, what measure we should use and why? Median can be used in computing a measure of central tendency for the distribution of score as mentioned in the question. Median is not affected by extreme values. Arithmetic mean is affected by extreme values. As Median is the positional average, we can get the correct value of central tendency. 6. Give some examples where you need geometric and harmonic mean. Give geometrical interpretation of A.M., G.M. and H.M. Answer: Geometric Mean (G.M): Geometric Mean (G.M) is widely used in averaging ratios and percentages and is computing average rates of increase or decrease. It is also advantageously used in the construction of index numbers. G.M. gives equal weights to equal ratios of change. It is also used to compute the average rate of growth or reduction of population or average increase or decrease of production, profit, sales etc. When we require to give more weight to smaller items and smaller weight to larger (e.g. Social and economic problems) G.M can be used. Harmonic Mean (H.M.): Harmonic Mean (H.M.) is used in computing the averages relating to the rates and ratios such as velocity speed etc., where time factor is the variable. It also can be used for making Human Development Indicator (HDI). Geometrical interpretation of A.M., G.M., and H.M. Let AD = a, DB = b Then represents the radius of the semi circle. Hence radius OP = , which gives the value of A.M. Similarly radius OQ = , Now OD = b = Now DQ2 = OQ2 OD2 = { }2 { }2 = ab Hence, DQ = , which represents G.M. Now, in the right angled triangle ODM, DM2 = OD2 OM2 And in right angled triangle DMQ, DM2 = DQ2 MQ2 Hence, OD2 OM2 = DQ2 MQ2 Here, OQ = . Let OM = x, then MQ = x {}2 x2 = ab { x}2 For solving, x = Hence, MQ = = , which represents H.M. From above it is clear that OP = A.M., DQ = G.M. MQ = H.M. From the figure, it is clear that OP > DQ > MQ. Hence, we can say that A.M. > G.M. > H.M.H 7. Give geometrical meaning of the formula used for Median and Mode for grouped data. Answer.: Geometrical meaning of the formula used for Median: Let consider the following continuous frequency distribution, (x1 < x2 < xn+1). Class interval: x1 x2 , x2 x3, . xk xk+1, . xn xn+1 Frequency: f1 f2 fk fn The cumulative frequency distribution is given by: Class interval: x1 x2 , x2 x3, . xk xk+1, . xn xn+1 frequency : F1 F2 Fk Fn Where, Fi = f1 + f2 + ..+ fi-1. The class xk xk+1 is the median class if and only if Fk-1 < N/2 < Fk. Now, if we assume that the variate values are uniformly distributed over the median class which implies that the ogive is a straight line in the median class, then we get from the fig.1, tan = i.e. or or, = Where is the frequency and h the magnitude of the median class. Hence, BS = Hence, Median = OT = OP + PT = OP + BS = l + This is the required formula. Geometrical meaning of the formula used for Median: Let us consider the continuous frequency distribution: Class interval : x1 x2 , x2 x3, . xk xk+1, . xn xn+1 frequency : f1 f2 fk fn If fk is the maximum of all the frequencies, then the modal class is (xk xk-1). Let us further consider a portion of the histogram, namely, the rectangle erected on the modal class and the two adjacent classes. The modal is the value of x for which the frequency curve has a maxima. Let the modal point be Q (fig. 2) From the figure, we have tanß = and tana = or, or, , where h is the magnitude of the model class. Thus solving for LM, we get LM = Hence, Mode = OQ = OP + PQ = OP + LM = l + 8. Squaring deviations and then taking squares seems to be useless. Why do we use square? Answer: Squaring deviation and then taking squares seems to be useless however actually it has certain meaning like the squaring of the deviations (x-x) removes the drawbacks of ignoring signs of the deviations in computation of mean deviation. Taking the sign into consideration we obtain positive values always when squared. But squaring gives aunit that isthe square of theunit the quantity is measured in. This step provides it suitable for further mathematical treatment. 9. Study the following summary statistics of the scores of two graders VI and VII. Now give your answer to the following questions and give figures to support your answers. a. Which class had the larger number of pupils? Answer: Grade VI had larger number of pupils. b. Which class on the average had the higher scores? Answer: Grade VII on the average had the higher scores. c. In which class were the scores more scattered? (Given four different statistics to show the difference in scatter.) Answer: For Grade VI, the scores are more scattered. The four different measures to show the difference in scatter ness are as follows: Interquartile range Coefficient of S.D. Coefficient of M.D. from mean Coefficient of variation 9. Are the distributions of scores about the mean symmetrical? What is your evidence? If not, which class has high scores not balanced by similar low scores? The distribution of scores about the mean in both classes are not symmetrical as we can find Mean = Median = Mode is not satisfied for both the grades. In grade VI, since Mean < Median Median > Mode, it is positively skewed. That is there is greater variation towards the higher values of the variables. 10. Take one distributed data grouped into different frequencies and calculate different measure of central tendencies (Arithmetic mean, Median, and mode) and measures of dispersion (Q.D., MD, and SD). Give your judgments about your data concerning to symmetry. Answer: Suppose, the weights of 50 students of a class are classified below. For Mean; Mean = A + = 65- = 64.87 Hence, Mean =64.87 For Median; Hence, Median lies in the class 60-70 Median = = 60+=66.2 Hence, Median=66.2 For Mode; Since maximum frequency occurs at two classes, so the given distribution is a bimodal distribution. So, Mode =3 median-2 mean =3*66.87-2*64.87 =198.6-129.74=68.86 Hence, Mode=68.86 For Quartile Deviation; Position of Q1= Hence First Quartile (Q1) lies in the interval 50-60 Now, Q1 = 50+ Hence, First Quartile (Q1)= 57.28 Position of Q3= Hence Third Quartile (Q3) lies in the interval 70-80 Again, Q3 = =70+ =73.62 Now, QD= ==8.17 Hence, Quartile Deviation (QD) = 8.17 For Mean Deviations; Mean deviation from mean Calculation of Standard Deviations Now, N = 75, ÃŽ £fd = -1 ÃŽ £fd2 = 89 = = =1.08*10 =10.81 To identify Symmetry Here, Mean = 64.87 Median = 66.2 Mode = 68.86 Hence, the curve is not symmetrical. Calculation of Skewness Sk = is negative skewed.

Wednesday, November 13, 2019

The Impact of Societal and Economic Changes upon the Family Essay

  Ã‚  Ã‚  Ã‚  Ã‚  Family and society have come across many changes during our history. Every change that occurred has affected what many people would call the "Benchmark Family" (Scanzoni #7). This is considered the perfect family or the norm. The Family would consist of the husband that is the breadwinner and the wife who is responsible for raising the children, and taking care of the home (Scanzoni #4). Society has changed dramatically from the 19th century. These changes in turn have affected Family. Many factors through the years have been responsible for these changes. Feminism is a tremendous factor that is still having its effect on family and society today. Another factor is employment. Women in the workplace have changed family structure over the years. Sex is also a factor that changed family and society in many ways. I will explore these factors and show what effect they have on family.   Ã‚  Ã‚  Ã‚  Ã‚  Feminism impacted family in a tremendous way. In the "Jacksonian Era" the notion was that men had divine right to rule over women (Scanzoni #104). People believed that men had certain characteristics that enabled them to be better outside the home, for the purpose of supporting his family. Women were believed to be fragile and over sensitive for the harsh workplace (Scanzoni #104). Society also had certain rules that had to be followed by the public to keep society stable. These rules were mainly developed through the bible and religious institutions. During the 19th century religion was an important part of peoples lives. Religion basically dictated to the people what was right and wrong. Religion was very influential during this period. A person believed, what the church said about how they should live was what god wanted and dictated in the Bible (Scanzoni #103). For many years people lived their lives the way the church wanted them too.   Ã‚  Ã‚  Ã‚  Ã‚  Then the start of Feminism occurred, women began to say "God sees the genders as equals" according to the Bible (Scanzoni#107). Women started to raise questions about different issues in regards to equal treatment. This is when family change started. Men were happy with societies take on women. Men did not want any change to occur. Men felt everything was the way it was suppose to be. Women started to become more involved in other aspects of life besides homemaking. Women wanted what was initialed to them, which was equal... ...out the working family than it does today.   Ã‚  Ã‚  Ã‚  Ã‚  The 1950s seem to have less life threatening diseases. For one thing AIDS was not an issue. I know there were diseases but not to an epidemic levels as AIDS. Cancer was not as wide spread as today. It also seems to me people had more respect for the land. People did not litter, and appreciated where they lived more than today. People were also friendlier to each other. People just got along better with their neighbors.   Ã‚  Ã‚  Ã‚  Ã‚  Some may say that the 1950s were more strict and oppressed than today. It was, but it kept society stable and crime down. There has to be some sort of rules, whether they are societal rules or law. This is what keeps a stable environment. Of course you can never please everybody, and it is of opinion what is the best time in our history. I just feel that things were less problematic during the 1950s era. Works Cited: Scanzoni, John Contemporary Families and Relationships: Reinventing Responsibility New York: McGraw Hill, 1995 P# 4, 7, 102, 103, 104, 107, 111, 114, 120, 123, 130, 132, 139 Skolnick, Arlene, Jerome H. Skolnick Family In Transition: Ten Edition New York: Addison , 1999 P# 21, 44, 51

Monday, November 11, 2019

Sustainable and Ecotourism

Current economic issues and theory Sustainable and Ecotourism Tourism Tourism is one of the foremost economic activities around the world. It growth has been one of the major economic and social phenomena of the twentieth century. Tourism has expanded dramatically over the last years and has become a global industry. We can define tourism as the  Ã¢â‚¬Å"movement of people, spatially and temporally, out of their own communities for leisure and business purposes†. According to the  World Tourism Organisation  (WTO) tourist is a  Ã¢â‚¬Å"visitor staying for more than 24 hours in a country visited for business or leisure purposes†.The term tourism is an umbrella for all relationships and phenomena associated with people who are travelling, whatever the reason. It has no clear boundaries and could be viewed as an industry itself. In my work I would like to show the relationship between the tourism and environment. For the tourism service providers the most important is to grow the industry itself and attract more visitors to destinations. Their main purpose is to gain more and more profit. I think that these type of thinking can be harmful for environment. Similar essay: Role of Advertisement in Tourism DevelopmentTourism and tourist can effect negatively the environment therefore we can talk about a form of tourism which is unsastainable. In this essay I will concern this issue too but my main topic is the sustainability. Fortunately in last years people recognised the importance of the environment and nowadays they are taking this issue seriously. The tourism has negative but also positive impact on the environment therefore we can talk about a sustainable tourism. In the following I deal with this issue more detailed and I try to find the answer how popular it is among tourists or tour operators.Unsustainable tourism As I mentioned tourism is now among the world’s most relevant industries generating jobs for millions of people and profit all over the world. At the same time tourism can have dire effects on the people and places it embraces. Mainly the mass toursim has negative effects. What can be the worst effects of unmanag ed, unsustainable tourism? – previously undeveloped coastal villages can become sprawling, charmless towns o their seas poisoned by sewage their beaches stained with litter – historic towns and their streets choked with traffic – some of the world’s richest environments bruised by the tourist onslaught – distinctive wildlife driven to near-extinction – changes in the landscape coming from the construction of infrastructure, buildings and facilities – air pollution and waste – the intensive use of water and land by tourism and leisure facilities – the disturbance of fauna and local people (for example, by noise)We can write many pros and cons of tourism. I think the worst effect of unsustainable tourism is when only the financial profit come into the strong focus. Becuse tourism makes a few people extremely rich, while impoverishing the majority, who lose their land, their resources and their sense of self. Tourism is not just about money, it should give benefits for tourist and local communities too. The main goals of tourism should include: the satisfaction of tourists, profit for tourism industry, wealth to local people.Changes in the landscape coming from the construction of infrastructure, buildings and facilities is one of the disadvantage of sustainable tourism but this can also benefit to local communities. I think the cooperation between the tourism industry providers (relevant ministries, government, management) and local organizations and communities can mitigate the negative effects. Sustainable Tourism Definition Sustainable Tourism involves social responsibility, a strong commitment to nature and the integration of local people in any tourist operation or development. Sustainable tourism has several definitions.According to the definition of the Federation of Nature and National Parks, sustainable tourism is: â€Å"All forms of tourism development, management and activity that maintai n the environmental, social and economic integrity and well-being of natural, built and cultural resources in perpetuity. † (FNNP, 1993) Sustainable tourism is defined by the  World Tourism Organisation(WTO), the  Tourism Council  (WTTC) and the  Earth Council  as: Sustainable Tourism Development meets the needs of present tourists, host regions while protecting and enhancing opportunity for the future.It is envisaged as leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems. Sustainable tourism products are products which are operated in harmony with the local environment, community and cultures so that these become the beneficiaries not the victims of tourism development.Sum up these definitions I can say that sustainable tourism is the form of tourism that does not reduce the availability of re sources and does not prevent future travelers from enjoying the same experience. Responsible Tourism, Soft Tourism, Minimum Impact Tourism and Alternative Tourism are terms with a similar meaning as Sustainable Tourism. Sustainable Tourism Development The significance and volume of tourism shows that it is not enough to develop new forms of â€Å"alternative† tourism in order to minimise the negative effects and maximise the positive impacts of tourism development.The whole sector must be developed and managed in a way that it does not damage the natural and socio-cultural environment. In my point of view it can be fully executed if the government, the managers and leaders of tourism industry recognise the harmful and negative effects of tourism and they introduce more regulations related to sustainability, they motivate tour opartors to promote this type of tourism among their clients and they release more related ads and topics in media. This is the responsibility of the wo rld-wide tourism industry.The concept of sustainable development was introduced by the World Commission on Environment and Development in the Brundtland Report in 1987, defining sustainable development as â€Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needs†. Since its publication, the role of tourism has been analysed and the concept of sustainable tourism appeared. The main message of the Brundtland Report seems to be more and more accepted by the tourism industry all over the world.Ecological sustainability means that tourism development does not cause irreversible changes in a given destination's ecosystem. There is an obvious need all over the world to protect natural resources from the negative impacts of tourism activities. In order to avoid or minimise unfavourable impacts, decision-makers must be aware of all the factors that play a role in the development process. Indicators of Sustainab ility â€Å"Indicators measure information with which decision-makers may reduce the chances of unknowingly taking poor decisions† (WTO, 1996).In other words, in the measurement of the progress that an individual destination is making towards sustainable tourism development, sustainability indicators are commonly accepted as one set of useful tools. â€Å"Indicators are both a tool for management today and an investment in the future, since they reduce the risk of inadvertent damage to the resource base on which the [tourist] industry depends† (WTO, 1996). There are some factors which are pushing the tourism industry towards a sustainable development approach: – Increasing regulatory measures The awareness by governments and operators that the growth of tourism can have a negative impact on the environment I think the government and the competent ministries should take the first steps. They should corporate with tourism service providers and with the management and create new regulations and laws. It is very important to take into account sustainability and preservation of nature. – Tourism professionals and operators recognise that environmental quality is essential for a competitive product – Growing wareness of cost savings from sensible resource consumption – Growing awareness of communities about their potential to influence tourism policy Similiar forms of tourism Responsible Tourism Tourism which operates in such a way as to minimize negative impacts on the environment. For example a  forest trip using â€Å"Leave No Trace† ethics would be considered responsible tourism while dune buggy tours would not. Nature-Based Tourism A term for any activity or travel experience with a focus on nature.These types of trips may or may not be environmentally sustainable or responsible. A cruise ships to view penguins in Antarctica fall into this category. I think that this type of tourism is sligthly more popular tha n sustainable tourism. It needs fewer responsibilty. Travels or trips in nature have always been very sought and beloved among families or other target groups. For example in my village and in the neighboring settlements exist tourist groups who regularly participate in different type of nature-based tours.They often go hiking, climbing, they participate on wine tours, visit thermal bathes or observe animals. They like nature and activities connected to nature but it is not guarantee that they conserve the nature and they improve the place they visit. Green Tourism Often used inter-changeably with eco-tourism and sustainable tourism   but more precisely described as â€Å"any activity or facility operating in an environmentally friendly fashion†. A lodge with composting toilets and solar powered lighting is probably â€Å"green†.There are varying degrees of â€Å"greenness†; an awareness of where resources are coming from and where wastes are going is at the h eart of the idea. Ecotourism The Ecotourism Society defines it as â€Å"responsible travel to natural areas which conserves the environment and improves the welfare of the local people†. A rafting trip is ecotourism in that case when it raises awareness and help to protect the watershed. A walk in the rainforest is not ecotourism unless that particular walk somehow benefits that environment and the people who live there.Eco-tourism means when you go to a  trip and you will help to „conserve and improve† the place you visit. In the last few years ecotourism has become a buzz word to sell a variety of products. Almost any term prefixed with ‘eco’ will increase interest and sales. Thus, in the last few years there has been a proliferation of advertisements in the travel field with such references as ecotour, ecotravel, eco-vacation, eco (ad) ventures, eco-cruises, eco-safaris and of course, eco-tourism (Wight, 1994).In my opinion some companies use the word ’eco’ because of particular ineterest or benefit. Maybe that ’eco-products’ and ’eco-services’ make them better reputation or greater madia interest. Therefore I think there are some companies which are not totally aware of the meaning ’eco’ and they use it for their advantage. Marta Honey’s book â€Å"Ecotourism and Sustainable Development†Ã‚  determine 7 defining points of ecotourism:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1) Involves travel to natural destinations – remote areas, enviromental protection.In my point of view it can be dangerous because in remote areas there are living just small group of people who can form a quite closed community. For them it can be strange to accept and receive tourist, especially huge number of tourist. In other hand, growing tourism have other consequences – to build the necessary infrastructure which could change the local ’untouched’ environment. In tha t case I think the tour operators and organizers should keep the tourism under control, regulate the number of tourists, involve local people to the whole process.For example using private accomodation instead of big hotels can be a good idea or small restaurants which offer local foods can be attractive for tourist and prifitable for local people. 2) Minimizes impact – ecotourism – use recycled materials, plentyfully available local building materials, renewable sources of energy, recycling and safe disposal of waste and garbage, environmentally and culturally sensitive architectural design. In my opinion it is relevant to draw people’s attention to these methods or they should be regulated in order to ensure limited damage to the ecosystem. ) Builds environmental awareness  Ã¢â‚¬â€œ   education for both tourists and residents; free educational trips, reading materials – The Ecotourism Societies guidelines; well-trained, multilingual naturalist guide s with skills in natural and cultural history, environmental interpretation, ethical principles and effective communication. I think it is important for tourist to gain some knowledge about the host country. Every nation has other regulations, habbits, values and culture. Environmental regulations and attitude to sustainability differ from country to country and therefore it is recommended to be informed of certain things. ) Provides direct financial benefits for conservation – park entrance fees, tour company, hotel, airline and airport taxes and voluntary contributions. 5) Provides financial benefits and empowerment for local people – local community must be involved with and receive income and other tangible benefits (potable water, roads, health clinics, etc. ) from the conservation area and it's tourist facilities. I think the popular destination, for example National Parks and other conservation areas will only survive if there are â€Å"happy people† arou nd their perimeters. ) Respects local culture – learning beforehand about the local customs, respecting dress codes and other social norms. As I earlier mentioned gain some knowledge about the host country will benefit us. 7) Supports human rights and democratic movements – Ecotourist need to be sensitive to the host country's political environment and social climate and need to consider the merits of international boycotts called for by those supporting democratic reforms, majority rule, and human rights. Marketing for sustainable tourismAccording to my view an intensive marketing activity can greatly influence the success of a given topic. For instance if the marketers release lot of articles and ads about the sustainability and the importance of it as a  result more and more people are going to deal with the topic. If the marketers raise the public attention than they can make the next step more easily. Implementation of the marketing concept in tourism can be ach ieved through the use of a variety of marketing tools and techniques (Popadopolous, 1989; Calantone and Mazanec, 1991). SegmentationSuccessful market segmentation and targeting involve the appropriate matching of tourist needs with the experience being offered, and, in the case of sustainable tourism, the need for this match is particularly important (Tregear et al. , 1997). Tourism organizations need to give greater consideration to segmenting their market with a view to concentrating on those categories of visitor that are not only economically attractive, but are also likely to be susceptible to messages aimed at encouraging them to adopt sustainable behaviors (Dinan, 2000).I think that during the segmentation process the tourism organizations can choose the right target group who will address later with intensive markerting campaign. On the other hand it is also important to deal with people who are not yet the ecaxt target audience. There are key members, for example the tour o parators or travel agents who can influnce the tourists and encourage them to pay greater attention to sustainable tours. Marketing mix All elements of the marketing mix need to be in harmony in order to increase the success ProductIf we would like to achieve more sustainable tourism we should developing products which are more sustainable in nature- conservation holidays, vacation packages using public transport rather than private cars, small-scale rural community-based tourism initiatives- and moving away from offering products which are intrinsically not sustainable- hunting trips, destinations with poor environmental standards. Intermediaries between tourists and tourism service providers are tour operators who create complete holiday packages and bring together a variety of services.These packages are marketed to customers either directly or through travel agents. Each package generally consists of accommodation (often with food service), transport both to and from the destina tion, ground transport within the destination and events or activities. Today, many consumers expect from the tour operators to supply them products which provide not just quality and value-for-money, but also safeguard environmental and social sustainability. Example The Green Travel Market is a global facility to integrate sustainable products into the packages of European and Northern American tour operators.Green Travel Market gives up-to-date and reliable information on existing sustainable tourism products: destinations, protected areas, accommodation networks, individual accommodation, visitor attractions and activities, excursions or tours, incoming tour operators and transport services. Green Travel Marker is in contact with more than 1. 500 touroperators and with its wide range of services help to local products and services to reach European and US tour operators and media. Price The price paid by the tourist should cover the full cost of their holiday.The cost must also be high enough to: – Ensure a satisfactory experience for the tourist I think satisfactory experience means quality and value for the money paid by the tourist. In the case of sustainabilty there are added other values, for example connection to nature, preservation of the origin environment, improve the visited area or just raise awareness. I have heard several times that the tourists were not totally satisfied with their holiday. Maybe the accomodation had not that quality what the travel agency promised or tourists did not receive a service or the visited place were not an ecotourist destination however they paid for it.I guess in these cases the travel agencies are quilty or faulty because they always have to be aware of the services they offer. They always should have up-to-date information and organise trips for the agents in order to get familiar with the offered destination. – Provide a satisfactory level of profit for the tourism industry – Generate an appropriate level of benefits for the host community – Cover costs involved in putting right any damage caused by the tourist to the environment – Pay for the resources consumed by the tourist PlacePlace refers to the location at which any service component the subject of the marketing campaign will be delivered. Place also refer to the channels of information that are used to spread the message. Promotion I think promotion has the most important role of all elements of marketing mix. By using promotional techniques we can create more sustainable forms of tourism. We can reach large number of people by suing promotional methods. Sustainable promotion should focus on promoting and advertising a tourist site, highlighting the unique characteristics of the area in order not to cause disappointment and frustration among tourists.It is important to promote brochures and advertisements which reflect reality. In my opinion it is necessary to show pictures of a given destinati on in order to get more realistic picture. An other good idea can be to create a blog where tourists can share their experineces and give some advice for future travelers. Tourism organizations and destinations can also use literature and advertisements to raise tourist awareness relating to sustainability. They can undertake ‘green marketing’ or promote soft tourism and infomr tourists of the impacts of their presence.Tools Communicating sustainability It is essential to inform tourists in a positive way about sustainability efforts and draw attention that environmental quality means quality tourism experience. If we talk about environmental quality we can mention the following: small-scale, quality service, personal relations, traditions, intact and protected nature, rest, modern lifestyle and healthy and local food. Eco-labelled products provide good quality service and quality products should respect the environment. Example Communication efforts of VISITThe Europea n VISIT initiative developed its own communication strategy for environmental quality in tourism. In 2002, the VISIT image campaign was launched under the motto: â€Å"Caring for the Environment †¦ is caring for the Visitor†. This slogan connects environmental quality with the quality of the product and experiences in addition it raises the overall awereness about this topic. They used print and online media (brochures, catalogues, website, publications) in order to spread the message. The VISIT Holiday Guide was launched in 2003 under the motto â€Å"Your visit makes the difference†.It provides detailed and structured description of more than 1,000 hotels, bed & breakfasts, holiday houses, youth hostels, camping sites and restaurants. Education and awareness programmes Environmental education  is a learning process that increases people’s knowledge and awareness about the environment and associated challenges, develops the necessary skills and expertise to address the challenges, fosters attitudes, motivations and commitments to make informed decisions and take responsible action (UNESCO, Tbilisi Declaration, 1978).Education and awareness programm should address to both the professional sector and the general public. These programms should contain information about the direct and indirect impacts of tourism, the causes with his effects, the global and local issues, the immediate and long-term issues and good practices in the area. Key members of spreading information are tour operators. They can provide variety of information about sustainable tourism issues, encourage their clients to conserve, avoid negative impacts on environment and cultural heritage, to respect national egislation of the visited area as well as traditions of local communities. Education and awareness-raising is also required at all levels of government. The relevant ministries have to deal with tourism and enviromental issues. It is quite important to raise aw areness within the academic sector responsible for training and research on issues regarding sustainable tourism. In my opinion the education and awareness programs means the most important tools of promotion and form the basis of the sustainable marketing. It is essential to start raise awareness in the kindergarten or in elementary school.If we show good example for children and we emphasize the importance of sustainability and preservation they will take this issue seriously form they childhood. I think that is the problem in many countries because people often feel that enviromental problems are just magnified and we have other problems in society or in our life which are more important or urgent. But it is not true because if we don’t take seriously these problems and don’t deal with that issue now maybe that we can do nothing in the future. It is the responsibilty of all people to conserve the environonment and draw other people attention to the importance of the issue.Ecotourism in Hungary In the last few years Hungary has taken a really proactive approach to ecotourism. The country has more than 300 nationally protected areas and over 1 000 locally protected sites. Hungary’s attitude towards conservation and preservation is one that facilitates ecotourism efforts by local businesses and ecotourism demand from tourists. Hungary is a great place where tourists and local people can find number of way to relax and have fun. In the following I  will show some good opportunity for ecotourism in Hungary. BudapestBudapest is the Hungary’s capital and an increasingly popular spot for tourists. With its rich and complex history, stunning architecture, lovely people, and fantastic culture, Budapest is one of the great cities of Eastern Europe. Budapest’s Urban Adventures offer some great, locally-run day tours with a touch of ecotourism for everyone. Their specially designed Budapest tours allow visitors to discover the city i n a  personal and unique way. Unique  local experiences  are integral to responsible travel, and one of the classic local experiences in Budapest is to visit cities thermal baths.Visitors can learn about the country’s spa traditions and explore some of the city’s best landmarks on this adventure. These thermal baths are  icons of Budapest, and are frequented by both locals and tourists who are looking to soak away their problems and pains. Budapest Urban Adventures’  Sights & Spas tour  puts a unique spin on the thermal bath experience by providing visitors with an insight into spa traditions and histories, as well as other traditional and architectural elements of the city. Sights and Spa tour – Highlights: Ride the continent’s oldest subwayLearn about Hungarian spa traditions Visit a church carved into a hill Discover Budapest’s Jewish quarter See Europe’s largest synagogue Admire the buildings from a city tram Walk thro ugh City Park Experience the cosmopolitan vibe of Budapest An other interesting offer of this company is the ‚Budapest Explorer tour‘ by which visitors can explore the capital by tram, foot and metro. Budapest Explorer tour – Highlights: Explore the iconic city landmarks on this Budapest tour Ride the continent’s oldest subway Admire the waterfront from a city tram Walk through City ParkExperience the atmosphere of a Budapest market Stroll along Andrassy Avenue Explore Franz Liszt’s old neighbourhood Discover local Budapest travel highlights and World Heritage sites Farm-House Hostel Many tourists come to Hungary and stay only in Budapest but it is worthwhile getting out of the city and  visiting other part of this wonderful country. In the south part of Hungary there is a tiny village Kiskassa where visitors find the extremely hospitable and totally endearing  Ecohun Hostel. Ecohun is a  traditional Hungarian farm-house  that is  locally o wned and operated.The hostel has the same facilities as a typical hostel, in addition it offers guests a unique insight into the local agriculture industry and traditions. The hostel typically caters to short-term accommodation but for those who are seriously interested in sustainable agriculture and alternative technologies, longer-term accommodation is available. I  think this form of ecotourism is a  very interesting one beacause nowadays lots of people would like to escape from busy cities, hide in a  calm environment and enjoy the opportunities of the nature.I  have some experiences in that area. I  have worked for three summers in a  small hotel in Slovakia. This hotel accomodates tourists who came to the city because of the thermal bath. The hotel has the ideal potentials for ecotourism beacuse it has a  big garden and almost every food ingredients, vegetables and fruits come from that garden, there are lot of animals which are very popular among the hosts, they can stroke and feet them and the hotel is sorrounded by a  large yard with beautiful flowers and trees.They regularly organise traditional programs, for example riding days, arts and crafts camps or public picksticking. I  really enjoyed working here. One thing which I  can suggest to this hotel – to promote themselves more in ecotourism way beacuse they emphasized mainly the accomodation and the related services and such values as nature, original agricultural traditions, calm atmosphere were less highlighted. Local Birdwatching Tours Hungary is home to an exceptionally diverse cascade of birds, making it an  attractive ecotourism destination  for birding. The spring and summer onths are the best period for this type of  ecotourism in Hungary, because most of birds are present. Ecotours  describe themselves as the  natural leaders  in Eastern Europe. Ecotours offer a variety of tours to ecotourism destinations around the world, but the majority of their to urs are in Hungary. Their tours are typically very specialised. They provide profesionally guided birding trips, birdwatching, butterfly, wildlife, nature and culture tours. Taking a tour with Ecotours is a sure way to experience local fauna from one of the leaders in  ecotourism in Hungary.According to my opinion the county’s potentials are good but maybe not well-exploited. People are not well informed about ecotours and ecotravels. In many cases those people are attending on these kind of tours who have similiar hobbies. For example people who like birds and animals they are mostly participating on professionally guided bird watching tours or on wildlife tours or people who love sports are attending on cycling or hiking tours. This is not problem because they can enjoy their hobbies.On other hand I  think these programs can be promoted among people who are looking for a  relaxing weekend. Not just an expensive wellness hotel can provide carefree relaxation but a  t rip in the nature can be memorable and restful. Hungary should more effectively and intesively advertise or promote its potentials. For example when I  was working in a  travel agency in Gyor during my internship I  did not meet with a brochure or catalogue which was focused on ecotourism. Our agency did not offer any type of program related to ecotourism.I  know just some organised cycling tours in Gyor which can be mentioned as ecotourism. Sum up I  think ecotourism must be developed and promoted in the following years beacuse despite of the favorable potentials, ecotourism is not quite popular in Hungary. As I  mentioned good marketing and communication tools can greatly help. Conclusion It is obvious that the tourism is the fastest and largest growing industry in the world beacuse millions of people are travelling every year. Travel and tourism is an important part of the world economy.Fortunately people realized the importance of the environment therefore sustainabl e and ecotourism started to develope rapidly. Eco travel or travel for the purpose of experiencing wildlife, natural attractions and indigenous cultures has become the fastest growing segment of global tourism. Ecotoursim in Hungary  is still growing and will likely continue to experience an increase in ecotourism operators as well as ecotourists. The country has a lot of potential and the right attitude therefore Hungary can become an attractive ecotourism destination in the near future.In my opinion building enviromental awereness is the most important part in the marketing process of sustainable tourism. It is very importatant to start education and awereness programs in elementary schools or kindergartens, organize free educational trips, supply reading materials about this issue. Education and awereness programs should address tourists, general public and government too. It is essential to draw attention to the importance of this topic because we have to care about the future generation. Resources ttp://www. guardian. co. uk/travel/2002/jul/07/travelnews. observerescapesection1 http://www. globalbasecamps. com/sustainable-tourism-ecotourism http://www. mynatour. org/destination/ecotourism-hungary-local-experiences http://www. untamedpath. com/Ecotourism/what_is_ecotourism. html http://www. untamedpath. com/Ecotourism/defining. html http://www. linkbc. ca/torc/downs1/vol26no1_article06. pdf http://www. biodiversity. ru/coastlearn/tourism-eng/tools_si. html http://www. englisharticles. info/2010/06/19/unsustainable-tourism/